| When less is more: the impact of macro and micro social media influencers’ disclosure S Kay, R Mulcahy, J Parkinson Journal of Marketing Management 36 (3-4), 248-278, 2020 | 535 | 2020 |
| Disclosure, content cues, emotions and behavioural engagement in social media influencer marketing: an exploratory multi-stakeholder perspective S Kay, R Mulcahy, K Sutherland, M Lawley Journal of Marketing Management, 1-35, 2022 | 15 | 2022 |
| Influencer Marketing–Gender, Disclosure & Creating Positive Emotions S Kay, R Mulcahy, M Lawley, K Sutherland ANZMAC 2022 Conference Proceedings, 251-251, 2022 | | 2022 |
| Qualitative Look at Influencer Disclosure–Multi-stakeholder Perspectives S Kay, M Lawley, R Mulcahy, K Sutherland Australian and New Zealand Marketing Academy (ANZMAC) Conference, 2021 | | 2021 |
Rory MulcahyUniversity of the Sunshine CoastVahvistettu sähköpostiosoite verkkotunnuksessa usc.edu.au
