| Smart nudging: How cognitive technologies enable choice architectures for value co-creation C Mele, TR Spena, V Kaartemo, ML Marzullo Journal of Business Research 129, 949-960, 2021 | 121 | 2021 |
| Practising value innovation through artificial intelligence: the IBM Watson case T Russo-Spena, C Mele, M Marzullo Journal of Creating Value 5 (1), 11-24, 2019 | 46 | 2019 |
| Boundary work in value co-creation practices: the mediating role of cognitive assistants C Mele, T Russo-Spena, ML Marzullo, A Ruggiero Journal of Service Management 33 (2), 342-362, 2022 | 16 | 2022 |
| A smart tech lever to augment caregivers' touch and foster vulnerable patient engagement and well-being C Mele, M Marzullo, I Di Bernardo, T Russo-Spena, R Massi, ... Journal of Service Theory and Practice 32 (1), 52-74, 2022 | 14 | 2022 |
| How Artificial Intelligence enhances human learning abilities: opportunities in the fight against Covid-19 C Mele, M Marzullo, S Morande, TR Spena Service Science 14 (2), 77-89, 2022 | 12 | 2022 |
| Digital transformation in the era of Covid-19 M Tregua, C Mele, T Russo-Spena, ML Marzullo, A Carotenuto International Conference on Applied Human Factors and Ergonomics, 97-105, 2021 | 11 | 2021 |
| The tourist’s emotional experience along the “Digital” tourist journey: the IBM Watson case V Della Corte, F Sepe, M Marzullo, A Ranieri Co-Editors, 91, 2021 | 7 | 2021 |
| Viability amid systemic crisis: the CORER framework T Russo-Spena, C Mele, V Kaartemo, F Caputo, M Marzullo Journal of Business & Industrial Marketing 38 (4), 802-812, 2022 | 4 | 2022 |
| Making Smarter Museums Through New Technologies F Sepe, M Marzullo Handbook of Research on Museum Management in the Digital Era, 75-98, 2022 | 3 | 2022 |
| Case Research and Theory in Service Research C Mele, M Marzullo, M Díaz-Méndez, E Gummesson Improving the Evaluation of Scholarly Work: The Application of Service …, 2022 | 2 | 2022 |
| AI-Based Technologies in the Phygital Care Journey I Di Bernardo, M Marzullo, C Mele, TR Spena Impact of Artificial Intelligence in Business and Society, 212-230, 2023 | 1 | 2023 |
| Application of Artificial Intelligence and Blockchain in healthcare management-donor organ transplant system S Morande, M Marzullo Annals of Management and Organization Research 1 (1), 25-38, 2019 | 1 | 2019 |
| Progetto di ricerca “HIRO-a minimal design robot-for interactive doll therapy” C Mele, TR Spena, M Marzullo, I Di Bernardo, SP Russo, R Massi, ... European journal of volunteering and community-based projects 1 (1), 185-219, 2024 | | 2024 |
| The Impact of the Metaverse on Health Professionals' Empathy SP Russo, M Marzullo 2023 IEEE International Conference on Metrology for eXtended Reality …, 2023 | | 2023 |
| AI-based technologies in the phygital care journey M Marzullo, I Di Bernardo, C Mele, T Russo-Spena Impact of Artificial Intelligence in Business and Society, 2023 | | 2023 |
| Minimal robot to foster well-being: the HIRO project M Marzullo, I Di Bernardo, SP Russo, T Russo Spena, C Mele 2022 IEEE INTERNATIONAL CONFERENCE ON METROLOGY FOR EXTENDED REALITY …, 2022 | | 2022 |
| Smart services: A systematic literature review I Di Bernardo, M Marzullo SIM, NEXT GENERATION MARKETING People, Planet, Place: cooperation & shared …, 2022 | | 2022 |
| Minimal robot to foster well-being: the HIRO project I Di Bernardo, M Marzullo, C Mele, TR Spena, SP Russo 2022 IEEE International Conference on Metrology for Extended Reality …, 2022 | | 2022 |
| The use of smart technologies to facilitate patient engagement I Di Bernardo, M Marzullo, C Mele, T Russo Spena Conference paper, QUIS17 The 17th International Research Symposium on …, 2022 | | 2022 |
| Phygital: features and shortcomings of an ongoing transformation C Mele, T Russo Spena, M Marzullo, I Di Bernardo Phygital Transformation: Constituents, Challenges and Prospects, 2022 | | 2022 |
