| Signaling corporate strategy in IPO communication: A study of biotechnology IPOs on the NASDAQ H Gao, J Darroch, D Mather, A MacGregor The Journal of Business Communication (1973) 45 (1), 3-30, 2008 | 149 | 2008 |
| Social media ties strategy in international branding: An application of resource-based theory H Gao, M Tate, H Zhang, S Chen, B Liang Journal of International Marketing 26 (3), 45-69, 2018 | 115 | 2018 |
| Paradoxes and guanxi dilemmas in emerging Chinese–Western intercultural relationships H Gao, D Ballantyne, JG Knight Industrial Marketing Management 39 (2), 264-272, 2010 | 112 | 2010 |
| Guanxi as a gateway in Chinese-Western business relationships H Gao, JG Knight, D Ballantyne Journal of Business & Industrial Marketing 27 (6), 456-467, 2012 | 85 | 2012 |
| Quest for social safety in imported foods in China: Gatekeeper perceptions J Knight, H Gao, T Garrett, K Deans Appetite 50 (1), 146-157, 2008 | 78 | 2008 |
| Consumer scapegoating during a systemic product-harm crisis H Gao, JG Knight, H Zhang, D Mather, LP Tan Journal of Marketing Management 28 (11-12), 1270-1290, 2012 | 70 | 2012 |
| Riding out the Muhammad cartoons crisis: contrasting strategies and outcomes JG Knight, BS Mitchell, H Gao Long Range Planning 42 (1), 6-22, 2009 | 57 | 2009 |
| Guilt by association: Heuristic risks for foreign brands during a product-harm crisis in China H Gao, JG Knight, H Zhang, D Mather Journal of Business Research 66 (8), 1044-1051, 2013 | 56 | 2013 |
| Pioneering advantage and product-country image: evidence from an exploratory study in China H Gao, J Knight Journal of Marketing Management 23 (3-4), 367-385, 2007 | 55 | 2007 |
| Spillover of distrust from domestic to imported brands in a crisis-sensitized market H Gao, H Zhang, X Zhang, JG Knight Journal of International Marketing 23 (1), 91-112, 2015 | 48 | 2015 |
| Overreliance on China and dynamic balancing in the shift of global value chains in response to global pandemic COVID-19: An Australian and New Zealand perspective H Gao, M Ren Asian Business & Management 19, 306-310, 2020 | 45 | 2020 |
| Toward a gatekeeping perspective of insider–outsider relationship development in China H Gao, JG Knight, Z Yang, D Ballantyne Journal of World Business 49 (3), 312-320, 2014 | 43 | 2014 |
| Network gatekeeping in SME exporters’ market entry in China H Gao, M Ren, J Zhang, R Sun International Marketing Review 33 (2), 276-297, 2016 | 40 | 2016 |
| Towards a value-based perspective of consumer multicultural orientation Y Seo, H Gao European Management Journal 33 (1), 30-36, 2015 | 35 | 2015 |
| Role conflict and ambiguity confronting transnational business networkers: Contrasting social stigma and relational risks for Chinese and Western boundary spanners AH Liu, AN Gould, M Rollins, H Gao Industrial Marketing Management 43 (6), 911-919, 2014 | 32 | 2014 |
| The effects of brand origin and country-of-manufacture on consumers' institutional perceptions and purchase decision-making S Chen, MJ Wright, H Gao, H Liu, D Mather International Marketing Review 38 (2), 343-366, 2021 | 30 | 2021 |
| Toward a Yin-Yang Balancing Perspective of Relational (Guanxi) Gatekeeping in International Exchange Relationships in China H Gao, M Ren, Q Miao Journal of International marketing 26 (2), 22-42, 2018 | 27 | 2018 |
| Chinese gatekeeper perceptions of genetically modified food JG Knight, H Gao British Food Journal 111 (1), 56-69, 2009 | 25 | 2009 |
| Examining Rela tional Risk Typologies for Guanxi Boundary Spanners: Applying Social Penetra tion Theory to Guanxi Brokering AH Liu, H Gao Journal of Marketing Theory and Practice 22 (3), 271-284, 2014 | 24 | 2014 |
| Toward a guanxi-bases view of structural holes in sales gatekeeping: A qualitative study of sales practices in China M Du, H Gao, J Zhang Industrial Marketing Management 76, 109-122, 2019 | 22 | 2019 |
