hongzhi gao
hongzhi gao
Associate Professor, School of Marketing and International Business, Victoria University of
Vahvistettu sähköpostiosoite verkkotunnuksessa vuw.ac.nz - Kotisivu
Signaling corporate strategy in IPO communication: A study of biotechnology IPOs on the NASDAQ
H Gao, J Darroch, D Mather, A MacGregor
The Journal of Business Communication (1973) 45 (1), 3-30, 2008
Paradoxes and guanxi dilemmas in emerging Chinese–Western intercultural relationships
H Gao, D Ballantyne, JG Knight
Industrial Marketing Management 39 (2), 264-272, 2010
Guanxi as a gateway in Chinese-Western business relationships
H Gao, JG Knight, D Ballantyne
Journal of Business & Industrial Marketing 27 (6), 456-467, 2012
Quest for social safety in imported foods in China: Gatekeeper perceptions
J Knight, H Gao, T Garrett, K Deans
Appetite 50 (1), 146-157, 2008
Consumer scapegoating during a systemic product-harm crisis
H Gao, JG Knight, H Zhang, D Mather, LP Tan
Journal of Marketing Management 28 (11-12), 1270-1290, 2012
Pioneering advantage and product-country image: evidence from an exploratory study in China
H Gao, J Knight
Journal of Marketing Management 23 (3-4), 367-385, 2007
Riding out the Muhammad cartoons crisis: contrasting strategies and outcomes
JG Knight, BS Mitchell, H Gao
Long Range Planning 42 (1), 6-22, 2009
Social media ties strategy in international branding: An application of resource-based theory
H Gao, M Tate, H Zhang, S Chen, B Liang
Journal of International Marketing 26 (3), 45-69, 2018
Guilt by association: Heuristic risks for foreign brands during a product-harm crisis in China
H Gao, JG Knight, H Zhang, D Mather
Journal of Business Research 66 (8), 1044-1051, 2013
Spillover of distrust from domestic to imported brands in a crisis-sensitized market
H Gao, H Zhang, X Zhang, JG Knight
Journal of International Marketing 23 (1), 91-112, 2015
Toward a gatekeeping perspective of insider–outsider relationship development in China
H Gao, JG Knight, Z Yang, D Ballantyne
Journal of World Business 49 (3), 312-320, 2014
Network gatekeeping in SME exporters’ market entry in China
H Gao, M Ren, J Zhang, R Sun
International Marketing Review, 2016
Towards a value-based perspective of consumer multicultural orientation
Y Seo, H Gao
European Management Journal 33 (1), 30-36, 2015
Chinese gatekeeper perceptions of genetically modified food
JG Knight, H Gao
British Food Journal, 2009
Examining Rela tional Risk Typologies for Guanxi Boundary Spanners: Applying Social Penetra tion Theory to Guanxi Brokering
AH Liu, H Gao
Journal of Marketing Theory and Practice 22 (3), 271-284, 2014
Role conflict and ambiguity confronting transnational business networkers: Contrasting social stigma and relational risks for Chinese and Western boundary spanners
AH Liu, AN Gould, M Rollins, H Gao
Industrial Marketing Management 43 (6), 911-919, 2014
Overreliance on China and dynamic balancing in the shift of global value chains in response to global pandemic COVID-19: an Australian and New Zealand perspective
H Gao, M Ren
Asian Business & Management 19, 306-310, 2020
Toward a Yin-Yang Balancing Perspective of Relational (Guanxi) Gatekeeping in International Exchange Relationships in China
H Gao, M Ren, Q Miao
Journal of International marketing 26 (2), 22-42, 2018
Toward a guanxi-bases view of structural holes in sales gatekeeping: A qualitative study of sales practices in China
M Du, H Gao, J Zhang
Industrial Marketing Management 76, 109-122, 2019
Reconceptualizing digital service quality: a call-to-action and research approach
M Tate, E Furtmueller, H Gao, G Gable
Proceedings of the 18th Pacific Asia Conference on Information Systems …, 2014
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