Yikuan lee
Yikuan lee
Vahvistettu sähköpostiosoite verkkotunnuksessa sfsu.edu
Nimike
Viittaukset
Viittaukset
Vuosi
Enhancing alliance performance: The effects of contractual-based versus relational-based governance
Y Lee, ST Cavusgil
Journal of business research 59 (8), 896-905, 2006
4872006
The impact of communication strategy on launching new products: The moderating role of product innovativeness
Y Lee, G Colarelli O'Connor
Journal of Product Innovation Management 20 (1), 4-21, 2003
4142003
R&D intensity and commercialization orientation effects on financial performance
BW Lin, Y Lee, SC Hung
Journal of business research 59 (6), 679-685, 2006
3792006
New product launch strategy for network effects products
Y Lee, GC O'Connor
Journal of the Academy of Marketing Science 31 (3), 241-255, 2003
2732003
Consumer perceptions of product creativity, coolness, value and attitude
S Im, S Bhat, Y Lee
Journal of Business Research 68 (1), 166-172, 2015
1162015
Understanding and managing international product launch: A comparison between developed and emerging markets
Y Lee, BW Lin, YY Wong, RJ Calantone
Journal of Product Innovation Management 28 (s1), 104-120, 2011
642011
Determinants of e-communication adoption: the internal push versus external pull factors
F Wu, YK Lee
Marketing Theory 5 (1), 7-31, 2005
542005
How do form and functional newness affect adoption preference? The moderating role of consumer need for uniqueness
Y Lee, FN Ho, MC Wu
Journal of Consumer Marketing, 2018
102018
The impact of launch strategy on new product performance: the moderating roles of network effects and innovativeness
YK Lee
Rensselaer Polytechnic Institute, 1999
61999
CONSUMERS’RESPONSES TO ATTRIBUTE INCONGRUITY IN NEW PRODUCT DESIGN
Y Lee, AD Shocker
Marketing Theory and Applications, 389, 2007
32007
The success of innovations strongly depends on knowledge about early adopters. Prior research helps to describe the characteristics of this important customer type. However …
A Singhapakdi, DJ Lee, MJ Sirgy, K Senasu
Journal of Business Research 68 (1), 137-145, 2015
2015
Determinants of firms' propensity of e-enabled communication adoption: the internal push and external pull factors
F Wu, YK Lee
IEEE International Engineering Management Conference 1, 113-118, 2002
2002
The analysis of market efficiency: a case of bundling telecom services
Y Lee, JR Norsworthy
IEMC'98 Proceedings. International Conference on Engineering and Technology …, 1998
1998
MARKET LEARNING FOR BREAKTHROUGH INNOVATION IN NEW AND ESTABLISHED FIRMS
GC O'Connor, JG Morone, YK Lee
Research at the Marketing/entrepreneurship Interface, 269, 1998
1998
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Artikkelit 1–14