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Mark Glynn
Mark Glynn
Associate Professor, AUT University
Verified email at aut.ac.nz - Homepage
Title
Cited by
Cited by
Year
Consumer brand engagement in social media: Conceptualization, scale development and validation
LD Hollebeek, MS Glynn, RJ Brodie
Journal of interactive marketing 28 (2), 149-165, 2014
36152014
The service brand and the service-dominant logic: missing fundamental premise or the need for stronger theory?
RJ Brodie, MS Glynn, V Little
Marketing theory 6 (3), 363-379, 2006
4122006
Consumer‐factors moderating private label brand success: further empirical results
MS Glynn, S Chen
International Journal of Retail & Distribution Management 37 (11), 896-914, 2009
1882009
Primer in B2B brand-building strategies with a reader practicum
MS Glynn
Journal of Business Research 65 (5), 666-675, 2012
1412012
Towards a theory of marketplace equity: integrating branding and relationship thinking with financial thinking
RJ Brodie, MS Glynn, J Van Durme
Marketing Theory 2 (1), 5-28, 2002
1372002
Sources of brand benefits in manufacturer‐reseller B2B relationships
MS Glynn, J Motion, RJ Brodie
Journal of Business & Industrial Marketing 22 (6), 400-409, 2007
1282007
Business-to-business brand management
MS Glynn, AG Woodside
Emerald group publishing, 2009
111*2009
The importance of brand‐specific associations in brand extension: further empirical results
MS Glynn, RJ Brodie
Journal of Product & Brand Management 7 (6), 509-518, 1998
891998
The moderating effect of brand strength in manufacturer–reseller relationships
MS Glynn
Industrial Marketing Management 39 (8), 1226-1233, 2010
822010
The benefits of manufacturer brands to retailers
MS Glynn, RJ Brodie, J Motion
European Journal of Marketing 46 (9), 1127-1149, 2012
532012
Purchasing orientation
A Lindgreen, B Révész, M Glynn
Journal of Business & Industrial Marketing 24 (3/4), 148-153, 2009
342009
Private label personality: applying brand personality to private label brands
MS Glynn, T Widjaja
The International Review of Retail, Distribution and Consumer Research 25 (4 …, 2015
272015
How retail category differences moderate retailer perceptions of manufacturer brands
MS Glynn
Australasian Marketing Journal 15 (2), 55-67, 2007
222007
How salespeople facilitate buyers' resource availability to enhance seller outcomes
AL Zhang, R Baxter, MS Glynn
Industrial Marketing Management 42 (7), 1121-1130, 2013
212013
How children use social media for brand interactions
K Jones, M Glynn
Young Consumers 20 (2), 2019
202019
Towards a framework of a salesperson's resource facilitation and interaction
AL Zhang, MS Glynn
Australasian Marketing Journal 23 (2), 124-131, 2015
172015
Brand equity and the value of marketing assets
RJ Brodie, MS Glynn
Marketing Theory, 379, 2010
152010
Integrating brand, retailer and end-customer perspectives
M Glynn
Marketing Theory 9 (1), 137-140, 2009
122009
The role of brands in manufacturer-reseller relationships
MS Glynn
The University of Auckland (New Zealand), 2004
122004
Client contribution to professional service delivery: implications for relationship quality
MA Mandlik, M Glynn, K Hyde
New Zealand Journal of Applied Business Research 12 (1), 19-34, 2014
112014
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