| Consumer brand engagement in social media: Conceptualization, scale development and validation LD Hollebeek, MS Glynn, RJ Brodie Journal of interactive marketing 28 (2), 149-165, 2014 | 3907 | 2014 |
| The service brand and the service-dominant logic: missing fundamental premise or the need for stronger theory? RJ Brodie, MS Glynn, V Little Marketing theory 6 (3), 363-379, 2006 | 415 | 2006 |
| Consumer‐factors moderating private label brand success: further empirical results MS Glynn, S Chen International Journal of Retail & Distribution Management 37 (11), 896-914, 2009 | 193 | 2009 |
| Primer in B2B brand-building strategies with a reader practicum MS Glynn Journal of Business Research 65 (5), 666-675, 2012 | 142 | 2012 |
| Towards a theory of marketplace equity: integrating branding and relationship thinking with financial thinking RJ Brodie, MS Glynn, J Van Durme Marketing Theory 2 (1), 5-28, 2002 | 139 | 2002 |
| Sources of brand benefits in manufacturer‐reseller B2B relationships MS Glynn, J Motion, RJ Brodie Journal of Business & Industrial Marketing 22 (6), 400-409, 2007 | 130 | 2007 |
| Business-to-business brand management MS Glynn, AG Woodside Emerald group publishing, 2009 | 111* | 2009 |
| The importance of brand‐specific associations in brand extension: further empirical results MS Glynn, RJ Brodie Journal of Product & Brand Management 7 (6), 509-518, 1998 | 90 | 1998 |
| The moderating effect of brand strength in manufacturer–reseller relationships MS Glynn Industrial Marketing Management 39 (8), 1226-1233, 2010 | 82 | 2010 |
| The benefits of manufacturer brands to retailers MS Glynn, RJ Brodie, J Motion European Journal of Marketing 46 (9), 1127-1149, 2012 | 52 | 2012 |
| Purchasing orientation A Lindgreen, B Révész, M Glynn Journal of Business & Industrial Marketing 24 (3/4), 148-153, 2009 | 35 | 2009 |
| Private label personality: applying brand personality to private label brands MS Glynn, T Widjaja The International Review of Retail, Distribution and Consumer Research 25 (4 …, 2015 | 29 | 2015 |
| How salespeople facilitate buyers' resource availability to enhance seller outcomes AL Zhang, R Baxter, MS Glynn Industrial Marketing Management 42 (7), 1121-1130, 2013 | 23 | 2013 |
| How retail category differences moderate retailer perceptions of manufacturer brands MS Glynn Australasian Marketing Journal 15 (2), 55-67, 2007 | 22 | 2007 |
| How children use social media for brand interactions K Jones, M Glynn Young Consumers 20 (2), 2019 | 21 | 2019 |
| Towards a framework of a salesperson's resource facilitation and interaction AL Zhang, MS Glynn Australasian Marketing Journal 23 (2), 124-131, 2015 | 17 | 2015 |
| Brand equity and the value of marketing assets RJ Brodie, MS Glynn Marketing Theory, 379, 2010 | 15 | 2010 |
| Client contribution to professional service delivery: implications for relationship quality MA Mandlik, M Glynn, K Hyde New Zealand Journal of Applied Business Research 12 (1), 19-34, 2014 | 12 | 2014 |
| Integrating brand, retailer and end-customer perspectives M Glynn Marketing Theory 9 (1), 137-140, 2009 | 12 | 2009 |
| The role of brands in manufacturer-reseller relationships MS Glynn The University of Auckland (New Zealand), 2004 | 12 | 2004 |
