A taxonomy and review of positive consumer dispositions toward foreign countries and globalization F Bartsch, P Riefler, A Diamantopoulos Journal of International Marketing 24 (1), 82-110, 2016 | 171 | 2016 |
Global brand ownership: The mediating roles of consumer attitudes and brand identification F Bartsch, A Diamantopoulos, NG Paparoidamis, R Chumpitaz Journal of Business Research 69 (9), 3629-3635, 2016 | 104 | 2016 |
Global consumer culture: epistemology and ontology M Cleveland, F Bartsch International marketing review 36 (4), 556-580, 2019 | 95 | 2019 |
Brand credibility and marketplace globalization: The role of perceived brand globalness and localness T Mandler, F Bartsch, CM Han Journal of International Business Studies 52, 1559-1590, 2021 | 91 | 2021 |
On the interplay between consumer dispositions and perceived brand globalness: Alternative theoretical perspectives and empirical assessment A Diamantopoulos, V Davvetas, F Bartsch, T Mandler, ... Journal of International Marketing 27 (4), 39-57, 2019 | 65 | 2019 |
Consumer socialization in childhood and adolescence: Impact of psychological development and family structure M Hota, F Bartsch Journal of Business Research 105, 11-20, 2019 | 40 | 2019 |
# Instafame: exploring the endorsement effectiveness of influencers compared to celebrities JF Gräve, F Bartsch International Journal of Advertising 41 (4), 591-622, 2022 | 33 | 2022 |
COO in print advertising: Developed versus developing market comparisons KP Zeugner-Roth, F Bartsch Journal of Business Research 120, 364-378, 2020 | 26 | 2020 |
Consumer authenticity seeking: conceptualization, measurement, and contingent effects F Bartsch, KP Zeugner-Roth, CS Katsikeas Journal of the Academy of Marketing Science, 1-28, 2022 | 17 | 2022 |
Facts, fantasies, foundations, formations, fights, and fallouts of global consumer culture: an introduction to the special issue F Bartsch, M Cleveland, E Ko, JW Cadogan International Marketing Review 36 (4), 514-523, 2019 | 12 | 2019 |
Epilogue on global consumer culture: epistemology and ontology M Cleveland, F Bartsch International Marketing Review 36 (4), 598-606, 2019 | 8 | 2019 |
Are brands re-evaluated when consumers learn about brand origin misperceptions? Outcomes, processes, and contingent effects T Mandler, F Bartsch, KP Zeugner-Roth Journal of Business Research 164, 113941, 2023 | 5 | 2023 |
Consumer animosity: the mitigating effect of perceived brand globalness T Mandler, F Bartsch, T Krüger, KA Kim, CM Han International Marketing Review 40 (2), 365-384, 2023 | 5 | 2023 |
Marketplace globalization and shifting brand perceptions: The role of perceived brand globalness and cultural symbolism T Mandler, F Bartsch, CM Han Global Marketing Conference, 1223-1223, 2018 | 2 | 2018 |
THE VALUE OF CONSUMER DISPOSITIONS AS MODERATORSIN GLOBAL BRANDING RESEARCH T Mandler, F Bartsch Global Marketing Conference, 924-939, 2016 | 1 | 2016 |
The value of consumer dispositions as moderators in global branding research T Mandler, F Bartsch Paper presented at the 2016 Global Marketing Conference at Hong Kong, 924-938, 2016 | 1 | 2016 |
The dark side of brand co-creation: a psychological ownership perspective F Bartsch, B Claus Research Handbook on Brand Co-Creation, 218-239, 2022 | | 2022 |
Country of origin cues in advertising: theoretical insights and practical implications F Bartsch, KP Zeugner-Roth Marketing Countries, Places, and Place-associated Brands, 212-227, 2021 | | 2021 |
THE ROLE OF COUNTRY-OF-ORIGIN IN ADVERTISING K Zeugner-Roth, F Bartsch Global Marketing Conference, 457-458, 2018 | | 2018 |
Global Consumer Culture: The Evolving Nature of Global and Local Consumption F Bartsch, M Cleveland, E Ko, J Cadogan | | |