| Antecedents of social media usage and performance benefits in small-and medium-sized enterprises (SMEs) R Odoom, T Anning-Dorson, G Acheampong Journal of enterprise information management 30 (3), 383-399, 2017 | 387 | 2017 |
| Brand orientation and brand performance in SMEs: The moderating effects of social media and innovation capabilities R Odoom, P Mensah Management Research Review 42 (1), 155-171, 2019 | 117 | 2019 |
| Does internal marketing influence employee loyalty? Evidence from the Ghanaian banking industry B Narteh, R Odoom Services Marketing Quarterly 36 (2), 112-135, 2015 | 101 | 2015 |
| Branding in small-and medium-sized enterprises (SMEs) Current issues and research avenues R Odoom, B Narteh, R Boateng Qualitative Market Research: An International Journal 20 (1), 68-89, 2017 | 90 | 2017 |
| Mobile money usage and continuance intention among micro enterprises in an emerging market–the mediating role of agent credibility R Odoom, JP Kosiba Journal of Systems and Information Technology 22 (1), 97-117, 2020 | 79 | 2020 |
| Brand avoidance: underlying protocols and a practical scale R Odoom, JP Kosiba, CT Djamgbah, L Narh Journal of Product & Brand Management 28 (5), 586-597, 2019 | 74 | 2019 |
| Key drivers of automobile brand choice in sub‐Saharan Africa: the case of Ghana B Narteh, R Odoom, M Braimah, S Buame Journal of Product & Brand Management 21 (7), 516-528, 2012 | 68 | 2012 |
| Brand-building efforts in high and low performing small and medium-sized enterprises (SMEs) R Odoom Journal of Small Business and Enterprise Development 23 (4), 1229-1246, 2016 | 64 | 2016 |
| Digital transformation process and the capability and capacity implications for small and medium enterprises S Anim-Yeboah, R Boateng, R Odoom, EA Kolog International Journal of E-Entrepreneurship and Innovation (IJEEI) 10 (2), 26-44, 2020 | 56 | 2020 |
| Innovation and organizational development: the role of organizational leadership T Anning-Dorson, RK Odoom, G Acheampong, E Tweneboah-Koduah African Journal of Economic and Management Studies 8 (3), 338-351, 2017 | 51 | 2017 |
| Branding capabilities and SME performance in an emerging market: The moderating effect of brand regulations R Odoom, GC Agbemabiese, T Anning-Dorson, P Mensah Marketing Intelligence & Planning 35 (4), 473-487, 2017 | 45 | 2017 |
| Healthcare branding: Insights from Africa into health service customers’ repeat patronage intentions PT Odoom, B Narteh, R Odoom International Journal of Healthcare Management 14 (3), 663-675, 2021 | 43 | 2021 |
| An empirical investigation of perceived relational benefits and brand engagement in restaurant services R Odoom, H Boateng, BO Asante International Journal of Contemporary Hospitality Management 29 (11), 2767-2784, 2017 | 30 | 2017 |
| Brand marketing programs and consumer loyalty–evidence from mobile phone users in an emerging market R Odoom Journal of Product & Brand Management 25 (7), 651-662, 2016 | 30 | 2016 |
| Service recovery satisfaction in offline and online experiences R Odoom, GC Agbemabiese, RE Hinson Marketing Intelligence & Planning 38 (1), 1-14, 2020 | 28 | 2020 |
| Effects of regulations and competition on the innovativeness-performance relationship: Evidence from the financial services industry T Anning-Dorson, MB Nyamekye, R Odoom International Journal of Bank Marketing 35 (6), 925-943, 2017 | 28 | 2017 |
| Examining students’ satisfaction with online learning during the Covid-19 pandemic-an extended UTAUT2 approach JPB Kosiba, R Odoom, H Boateng, KK Twum, IK Abdul-Hamid Journal of Further and Higher Education 46 (7), 988-1005, 2022 | 25 | 2022 |
| Resource access mechanisms in networks and SME survival in Ghana G Acheampong, R Odoom, T Anning-Dorson, PA Anim Journal of Enterprising Communities: People and Places in the Global Economy …, 2018 | 21 | 2018 |
| Branding and outcomes in small and medium-sized enterprises (SMEs): a resource–capability approach R Odoom, B Narteh, J Rand Journal of Small Business & Entrepreneurship 29 (3), 175-192, 2017 | 17 | 2017 |
| Branding efforts and SME performance–An empirical investigation of variations across firm sizes and business sectors R Odoom, P Mensah, G Asamoah Journal of Research in Marketing and Entrepreneurship 19 (1), 59-76, 2017 | 9 | 2017 |
Thomas Anning-Dorson, PhDAssociate ProfessorVerified email at wits.ac.za
