| The role of shared intentions in the emergence of service ecosystems M Taillard, LD Peters, J Pels, C Mele Journal of Business Research 69 (8), 2972-2980, 2016 | 215 | 2016 |
| Persuasive communication: the case of marketing MO Taillard Working Papers in Linguistics 12, 145-174, 2000 | 109 | 2000 |
| Beyond communicative intention MO Taillard UCL Working Papers in Linguistics 14, 189-207, 2002 | 42 | 2002 |
| Adaptive persuasion MO Taillard Working Papers in Linguistics 16, 247-263, 2004 | 23 | 2004 |
| Difficult differences pave the creative road from diversity to performance VP Glaveanu, M Taillard European Management Journal 36 (6), 671-676, 2018 | 14 | 2018 |
| Value creation and consumption: when consumer creativity generates value in online forums V Glaveanu, A Universy, DA Gritzali Advances in Consumer Research 42, 2014 | 8 | 2014 |
| Digital Makeover: How L'Oréal Put People First to Build a Beauty Tech Powerhouse B Collin, M Taillard John Wiley & Sons, 2021 | 4 | 2021 |
| Co-Constructing Institutions One Brick at a Time: Appropriation and Deliberation on LEGO Ideas AM Muñiz, M Taillard The Routledge Companion to Consumer Behavior, 422-441, 2017 | 2 | 2017 |
| Laying the Foundation for an Ecosystem of Creativity Marketing M Taillard, M Kastanakis Marketing Dynamism & Sustainability: Things Change, Things Stay the Same …, 2015 | 2 | 2015 |
| Creativity and Marketing: Interview With Marie Taillard M Taillard, V Glăveanu Europe's Journal of Psychology 8 (4), 2012 | 2 | 2012 |
| The balancing act of persuasion: A relevance-theoretic perspective MO Taillard PQDT-Global, 2005 | 2 | 2005 |
| Giving Creative Credit Where Credit Is Due: A Socio-cultural Approach to Consumer Creativity M Taillard, B Voyer The Palgrave Handbook of Creativity and Culture Research, 499-516, 2016 | 1 | 2016 |
| Creative Consumers Cook up Value in Conversations M Taillard, A Gritzali Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of …, 2015 | 1 | 2015 |
| How Consumer Relevance Creates Brand Value M Taillard Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference …, 2014 | 1 | 2014 |
| Hub of All Things: creating a shared purpose service ecosystem ICL Ng, SYL Wakenshaw, M Taillard | | 2017 |
| Giving Creative Credit Where Credit Is Due: A Socio-Cultural Approach to Consumer Creativity BG Voyer, M Taillard INTERNATIONAL JOURNAL OF PSYCHOLOGY 51, 167-167, 2016 | | 2016 |
| Orchestrating Change: Shared Intentions is the Key Factor Enabling Change to Happen D Sola, M Taillard, GS Borioli Towards the Next Orbit: Corporate Odyssey, 245, 2011 | | 2011 |
| and Mele, Cristina (2016) The role of shared intentions in the emergence of service ecosystems. Journal of Business Research, 69 (8). pp. 2972-2980. ISSN 0148-2963 M Taillard, LD Peters, J Pels | | |
| Consumer interactions in the service-dominant logic: What role for the firm? MO TAILLARD | | |
Cristina MeleProfessor of Service Innovation, University of Naples Federico IIVahvistettu sähköpostiosoite verkkotunnuksessa unina.it
