Aurelie Kessous
Aurelie Kessous
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A semiotic analysis of nostalgia as a connection to the past
A Kessous, E Roux
Qualitative Market Research: An International Journal 11 (2), 192-212, 2008
“From Prada to Nada”: Consumers and their luxury products: A contrast between second-hand and first-hand luxury products
A Kessous, P Valette-Florence
Journal of Business Research 102, 313-327, 2019
Consumer–brand relationships: A contrast of nostalgic and non‐nostalgic brands
A Kessous, E Roux, JL Chandon
Psychology & Marketing 32 (2), 187-202, 2015
Understanding the value process: Value creation in a luxury service context
J Holmqvist, LM Visconti, C Grönroos, B Guais, A Kessous
Journal of Business Research 120, 114-126, 2020
Nostalgia and brands: a sweet rather than a bitter cultural evocation of the past
A Kessous
Journal of marketing management 31 (17-18), 1899-1923, 2015
Brands considered as “nostalgic”: consequences on attitudes and consumer-brand relationships
A Kessous, E Roux
Recherche et Applications en Marketing (English Edition) 25 (3), 29-55, 2010
Les marques perçues comme «nostalgiques»: conséquences sur les attitudes et les relations des consommateurs à la marque
A Kessous, E Roux
Recherche et Applications en Marketing (French Edition) 25 (3), 29-56, 2010
Luxury watch possession and dispossession from father to son: A poisoned gift?
A Kessous, P Valette-Florence, V De Barnier
Journal of Business Research 77, 212-222, 2017
La nostalgie comme antécédent de l'attachement à la marque
A Kessous, E Roux
5e Congrès sur les Tendances du Marketing en Europe, 2006
Are consumers sensitive to large retailers' sustainable practices? A semiotic analysis in the French context
A Kessous, AL Boncori, G Paché
Journal of Retailing and Consumer Services 32, 117-130, 2016
Nostalgia–a connection to the past: a semiotic analysis
A Kessous, E Roux
Qualitative Market Research: An International Journal 11 (2), 192-212, 2008
Nostalgie et management des marques: approche sémiotique
A Kessous 1, E Roux 2
Revue management et avenir, 15-33, 2012
Nostalgia, autobiographical memories and brand communication: a semiotic analysis.
A Kessous, E Roux
Marketing ZFP-Journal of Research & Management 35 (1), 2013
The effect of sustainable product innovation on the consumer–luxury brand relationship: The role of past identity salience
A Hemonnet-Goujot, A Kessous, F Magnoni
Journal of Business Research 139, 1513-1524, 2022
Nostalgie et relations des consommateurs aux marques: contributions théoriques et implications managériales
A Kessous
Aix-Marseille 3, 2009
Nostalgie: de l'optique des consommateurs à celle des marques
A Kessous, E Roux
Décisions Marketing, 117-133, 2014
Nostalgia, autobiographical memories and brand strategy: Marketing to the post–World War I generation
A Kessous
Journal of Brand Strategy 3 (2), 148-154, 2014
Brand nostalgia and consumers’ relationships to luxury brands: A continuous and categorical moderated mediation approach
A Kessous, F Magnoni, P Valette-Florence
The Multiple Facets of Partial Least Squares and Related Methods: PLS, Paris …, 2016
«Dis-moi ce que tu manges et je te dirai qui tu es!». Approche sémiotique des représentations mentales des marques alimentaires
A Kessous 1, I Chalamon 2
Revue management et avenir, 33-54, 2014
«À la recherche du temps perdu»: La transmission d'objets de luxe de père en fils, entre cadeau et fardeau
A Kessous, V De Barnier, P Valette-Florence
Décisions Marketing, 17-34, 2015
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