| Emotional contagion effects on product attitudes DJ Howard, C Gengler Journal of Consumer research 28 (2), 189-201, 2001 | 575 | 2001 |
| Understanding the factors influencing ski destination choice: A means-end analytic approach DB Klenosky, CE Gengler, MS Mulvey Journal of leisure research 25 (4), 362-379, 1993 | 523 | 1993 |
| Consumer understanding and advertising strategy: analysis and strategic translation of laddering data CE Gengler, TJ Reynolds Journal of advertising research 35 (4), 19-34, 1995 | 478 | 1995 |
| A means-end analysis of brand persuasion through advertising TJ Reynolds, CE Gengler, DJ Howard International Journal of research in marketing 12 (3), 257-266, 1995 | 285 | 1995 |
| Improving the graphic representation of means-end results CE Gengler, DB Klenosky, MS Mulvey International Journal of Research in marketing 12 (3), 245-256, 1995 | 269 | 1995 |
| Extending critical success factors methodology to facilitate broadly participative information systems planning K Peffers, CE Gengler, T Tuunanen Journal of management information systems 20 (1), 51-85, 2003 | 245 | 2003 |
| A means–end analysis of mothers’ infant feeding choices CE Gengler, MS Mulvey, JE Oglethorpe Journal of Public Policy & Marketing 18 (2), 172-188, 1999 | 178 | 1999 |
| What's in a name? A complimentary means of persuasion DJ Howard, C Gengler, A Jain Journal of Consumer Research 22 (2), 200-211, 1995 | 128 | 1995 |
| The design science research process: A model for producing and presenting information systems research K Pfeffers, T Tuunanen, CE Gengler, M Rossi, W Hui, V Virtanen, ... Proceedings of the First International Conference on Design Science Research …, 2006 | 127* | 2006 |
| The effects of brand name similarity on brand source confusion: Implications for trademark infringement DJ Howard, RA Kerin, C Gengler Journal of Public Policy & Marketing 19 (2), 250-264, 2000 | 103 | 2000 |
| A personal construct analysis of adaptive selling and sales experience CE Gengler, DJ Howard, K Zolner Psychology & Marketing 12 (4), 287-304, 1995 | 96 | 1995 |
| Using customer satisfaction research for relationship marketing: A direct marketing approach CE Gengler, PTL Popkowski Leszczyc Journal of Direct Marketing 11 (1), 23-29, 1997 | 88 | 1997 |
| The design science research process: A model for producing and presenting information system research K Peffers, T Tuunanen, CE Gengler, M Rossi, W Hui, V Virtanen, J Bragge proceedings of DESRIST 2006, 83-106, 2006 | 58 | 2006 |
| How to identify new high-payoff information systems for the organization K Peffers, CE Gengler Communications of the ACM 46 (1), 83-88, 2003 | 53 | 2003 |
| LADDERMAP: a software tool for analyzing laddering data CE Gengler, TJ Reynolds Computer software, 1993 | 52 | 1993 |
| Psychological factors explaining consumer adoption of an e-vendor’s recommender FJ Martínez-López, I Esteban-Millat, CC Cabal, C Gengler Industrial Management & Data Systems 115 (2), 284-310, 2015 | 49 | 2015 |
| A strategic framework for assessing advertising: The animatic vs. finished issue. TJ Reynolds, C Gengler Journal of Advertising Research 31 (5), 61-71, 1991 | 48 | 1991 |
| Developing feature sets for geographically diverse external end users: a call for value-based preference modeling T Tuunanen, K Peffers, CE Gengler, W Hui, V Virtanen Journal of Information Technology Theory and Application (JITTA) 8 (2), 5, 2006 | 45 | 2006 |
| Laddermap CE Gengler, TJ Reynolds Computer Software]. Camden, NJ: Means-End Software, 1995 | 42 | 1995 |
| The Name Remembrance Effect: A Test of Alternative Explanations. DJ Howard, CE Gengler Journal of Social Behavior & Personality 12 (3), 1997 | 41 | 1997 |
Michael S MulveyTelfer School of Management, University of OttawaVerified email at uottawa.ca
