| Understanding the factors influencing ski destination choice: A means-end analytic approach DB Klenosky, CE Gengler, MS Mulvey Journal of leisure research 25 (4), 362-379, 1993 | 392 | 1993 |
| Emotional contagion effects on product attitudes DJ Howard, C Gengler Journal of Consumer research 28 (2), 189-201, 2001 | 389 | 2001 |
| Consumer understanding and advertising strategy: analysis and strategic translation of laddering data CE Gengler, TJ Reynolds Journal of advertising research 35 (4), 19-34, 1995 | 368 | 1995 |
| A means-end analysis of brand persuasion through advertising TJ Reynolds, CE Gengler, DJ Howard International Journal of research in marketing 12 (3), 257-266, 1995 | 232 | 1995 |
| Improving the graphic representation of means-end results CE Gengler, DB Klenosky, MS Mulvey International Journal of Research in marketing 12 (3), 245-256, 1995 | 209 | 1995 |
| Extending critical success factors methodology to facilitate broadly participative information systems planning K Peffers, CE Gengler, T Tuunanen Journal of management information systems 20 (1), 51-85, 2003 | 182 | 2003 |
| A means–end analysis of mothers’ infant feeding choices CE Gengler, MS Mulvey, JE Oglethorpe Journal of Public Policy & Marketing 18 (2), 172-188, 1999 | 136 | 1999 |
| What's in a name? A complimentary means of persuasion DJ Howard, C Gengler, A Jain Journal of Consumer Research 22 (2), 200-211, 1995 | 91 | 1995 |
| A personal construct analysis of adaptive selling and sales experience CE Gengler, DJ Howard, K Zolner Psychology & Marketing 12 (4), 287-304, 1995 | 77 | 1995 |
| The effects of brand name similarity on brand source confusion: Implications for trademark infringement DJ Howard, RA Kerin, C Gengler Journal of Public Policy & Marketing 19 (2), 250-264, 2000 | 75 | 2000 |
| Using customer satisfaction research for relationship marketing: A direct marketing approach CE Gengler, PTLP Leszczyc Journal of Direct Marketing 11 (1), 23-29, 1997 | 67 | 1997 |
| LadderMap: A software tool for analyzing laddering data CE Gengler, TJ Reynolds Computer Software. Version 5, 1993 | 47 | 1993 |
| How to identify new high-payoff information systems for the organization K Peffers, CE Gengler Communications of the ACM 46 (1), 83-88, 2003 | 43 | 2003 |
| Developing feature sets for geographically diverse external end users: a call for value-based preference modeling T Tuunanen, K Peffers, CE Gengler, W Hui, V Virtanen Journal of Information Technology Theory and Application (JITTA) 8 (2), 5, 2006 | 36 | 2006 |
| Wide audience requirements engineering (WARE): a practical method and case study T Tuunanen, K Peffers, CE Gengler Helsinki: Helsinki School of Economics, 2004 | 35 | 2004 |
| The name remembrance effect: a test of alternative explanations DJ Howard, CE Gengler, A Jain Journal of Social Behavior and Personality 12 (3), 803, 1997 | 34 | 1997 |
| A strategic framework for assessing advertising: The animatic vs. finished issue TJ Reynolds, CE Gengler Journal of Advertising Research 31 (5), 61-71, 1991 | 34 | 1991 |
| Laddermap CE Gengler, TJ Reynolds Computer Software]. Camden, NJ: Means-End Software, 1995 | 33 | 1995 |
| Means-end structural analysis: Computer-generated hierarchical value maps CE Gengler, TJ Reynolds EIASM Workshop on Consumer Behavior: Extending the Cognitive Structure …, 1989 | 29 | 1989 |
| Psychological factors explaining consumer adoption of an e-vendor’s recommender FJ Martínez-López, I Esteban-Millat, CC Cabal, C Gengler Industrial Management & Data Systems, 2015 | 19 | 2015 |
Michael S MulveyAssistant Professor of Marketing (tenured)Vahvistettu sähköpostiosoite verkkotunnuksessa uottawa.ca
