charles gengler
charles gengler
Tuntematon yhteys
Vahvistettu sähköpostiosoite verkkotunnuksessa
Emotional contagion effects on product attitudes
DJ Howard, C Gengler
Journal of Consumer research 28 (2), 189-201, 2001
Understanding the factors influencing ski destination choice: A means-end analytic approach
DB Klenosky, CE Gengler, MS Mulvey
Journal of leisure research 25 (4), 362-379, 1993
Consumer understanding and advertising strategy: analysis and strategic translation of laddering data
CE Gengler, TJ Reynolds
Journal of advertising research 35 (4), 19-34, 1995
A means-end analysis of brand persuasion through advertising
TJ Reynolds, CE Gengler, DJ Howard
International Journal of research in marketing 12 (3), 257-266, 1995
Improving the graphic representation of means-end results
CE Gengler, DB Klenosky, MS Mulvey
International Journal of Research in marketing 12 (3), 245-256, 1995
Extending critical success factors methodology to facilitate broadly participative information systems planning
K Peffers, CE Gengler, T Tuunanen
Journal of management information systems 20 (1), 51-85, 2003
A means–end analysis of mothers’ infant feeding choices
CE Gengler, MS Mulvey, JE Oglethorpe
Journal of Public Policy & Marketing 18 (2), 172-188, 1999
What's in a name? A complimentary means of persuasion
DJ Howard, C Gengler, A Jain
Journal of Consumer Research 22 (2), 200-211, 1995
A personal construct analysis of adaptive selling and sales experience
CE Gengler, DJ Howard, K Zolner
Psychology & Marketing 12 (4), 287-304, 1995
The effects of brand name similarity on brand source confusion: Implications for trademark infringement
DJ Howard, RA Kerin, C Gengler
Journal of Public Policy & Marketing 19 (2), 250-264, 2000
Using customer satisfaction research for relationship marketing: A direct marketing approach
CE Gengler, PTLP Leszczyc
Journal of Direct Marketing 11 (1), 23-29, 1997
LadderMap: A software tool for analyzing laddering data
CE Gengler, TJ Reynolds
Computer software, 1993
How to identify new high-payoff information systems for the organization
K Peffers, CE Gengler
Communications of the ACM 46 (1), 83-88, 2003
Developing feature sets for geographically diverse external end users: a call for value-based preference modeling
T Tuunanen, K Peffers, CE Gengler, W Hui, V Virtanen
Journal of Information Technology Theory and Application (JITTA) 8 (2), 5, 2006
A strategic framework for assessing advertising: The animatic vs. finished issue
TJ Reynolds, CE Gengler
Journal of Advertising Research 31 (5), 61-71, 1991
Wide audience requirements engineering (WARE): a practical method and case study
T Tuunanen, K Peffers, CE Gengler
Helsinki: Helsinki School of Economics, 2004
The name remembrance effect: a test of alternative explanations
DJ Howard, CE Gengler, A Jain
Journal of Social Behavior and Personality 12 (3), 803, 1997
The design science research process: A model for producing and presenting information systems research
K Pfeffers, T Tuunanen, CE Gengler, M Rossi, W Hui, V Virtanen, ...
Proceedings of the First International Conference on Design Science Research …, 2006
CE Gengler, TJ Reynolds
Computer Software]. Camden, NJ: Means-End Software, 1995
Means-end structural analysis: Computer-generated hierarchical value maps
CE Gengler, TJ Reynolds
EIASM Workshop on Consumer Behavior: Extending the Cognitive Structure …, 1989
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Artikkelit 1–20