Maria Ivanova-Gongne
Maria Ivanova-Gongne
Assistant Professor, Åbo Akademi University, School of Business and Economics
Vahvistettu sähköpostiosoite verkkotunnuksessa
Performance-based and functional contracting in value-based solution selling
J Liinamaa, M Viljanen, A Hurmerinta, M Ivanova-Gongne, H Luotola, ...
Industrial Marketing Management 59, 37-49, 2016
The importance of cultural adaptation for the trust development within business relationships
M Weck, M Ivanova
Journal of Business & Industrial Marketing, 2013
Managerial sensemaking of interaction within business relationships: A cultural perspective
M Ivanova, L Torkkeli
European Management Journal 31 (6), 717-727, 2013
Culture in business relationship interaction: an individual perspective
M Ivanova-Gongne
Journal of Business & Industrial Marketing, 2015
Understanding cultural sensemaking of business interaction: A research model
M Ivanova-Gongne, JÅ Törnroos
Scandinavian Journal of Management 33 (2), 102-112, 2017
Collecting rich qualitative data on business relationships and networks in CEE countries: Challenges and plausible solutions
M Ivanova-Gongne, N Koporcic, O Dziubaniuk, T Mandják
Industrial Marketing Management 70, 193-204, 2018
No manager is an island: culture in sensemaking of business networking
M Ivanova-Gongne, L Torkkeli
Journal of Business & Industrial Marketing, 2018
Business-to-business marketing research: Assessing readability and discussing relevance to practitioners
O Dziubaniuk, W Barner-Rasmussen, N Koporcic, M Ivanova-Gongne, ...
Industrial Marketing Management 92, 217-231, 2021
The importance of Interactive Network Branding for business relationship development: insights from emerging markets
N Koporcic, M Ivanova-Gongne
Journal of Business & Industrial Marketing, 2020
Developing Insights on Branding in the B2B Context
N Koporcic, M Ivanova-Gongne, AG Nyström, J TÖRNROOS
Emerald, 2018
Positioning report: Analysis of the current shipping industry structure and a vision for a renewed shipping industry ecosystem
M Gustafsson, A Tsvetkova, M Ivanova-Gongne, A Keltaniemi, ...
Turku (Finland): Åbo Akademi University, 2015
The role of responsible business practices in international business relationships between SMEs from developed and emerging economies
M Uzhegova, L Torkkeli, M Ivanova-Gongne
International Business and Emerging Economy Firms, 17-59, 2020
Summary: Branding in the B2B context and future challenges
AG Nyström, JÅ Törnroos, N Koporcic, M Ivanova-Gongne
Developing Insights on Branding in the B2B Context, 2018
Culture in business interaction: an individual perspective: empirical studies in Finnish-Russian business relationships
M Ivanova-Gongne
Åbo Akademi-Åbo Akademi University, 2014
The drama of corporate social responsibility communication
M Ivanova-Gongne, S Lång
critical perspectives on international business, 2019
The Role of Culture in Responsible Business Practice: An Exploration of Finnish and Russian SMEs
M Uzhegova, L Torkkeli, M Ivanova-Gongne
The Changing Strategies of International Business, 177-197, 2019
Introduction: an overview of the current state of B2B branding research
N Koporcic, M Ivanova-Gongne, AG Nyström, JÅ Törnroos
Developing Insights on Branding in the B2B Context, 2018
The Value-based Sales Approach—Design Process, Tools and Needed Capabilities to Create a Solution
H Luotola, M Ivanova-Gongne, J Liinamaa
Practices for Network Management, 237-250, 2017
Looking at business relationships and interaction through the lens of culture
M Ivanova
Paper published at the 27th IMP Conference, Glasgow, Scotland, 2011
Ethical values adaptation in international B2B relationships: case of Russian immigrant entrepreneurs in Finland
O Dziubaniuk, M Ivanova-Gongne
Journal of Business & Industrial Marketing, 2021
Järjestelmä ei voi suorittaa toimenpidettä nyt. Yritä myöhemmin uudelleen.
Artikkelit 1–20