| Empirically examining the psychological mechanism of a loved and trusted business school brand S Dass, S Popli, A Sarkar, J Sarkar, V Muddu Journal of Marketing for Higher Education, 2020 | 29 | 2020 |
| Drivers of brand engagement: The role of brand communities S Dass, R Sethi, S Popli, VN Saxena Global Business Review 22 (5), 1216-1231, 2021 | 14 | 2021 |
| A customer experience lens for higher education in India using journey mapping and experience quality S Popli, S Dass, A Aggarwal, A Chakraborty Studies in Higher Education 48 (3), 475-489, 2023 | 2 | 2023 |
| An analysis of celebrity repositioning through reality television S Kabra, S Dass, S Popli Arts and the Market 12 (1), 52-69, 2022 | 2 | 2022 |
| Customer Experience: A Business to Business Context D Sharma, S Dass Crafting Customer Experience Strategy: Lessons from Asia, 175-197, 2021 | 2 | 2021 |
| Halo of trust: An integrative framework studying brand trust for business schools S Dass, S Kabra, VN Saxena, M Vinay AIJR Abstracts, 33, 2020 | 1 | 2020 |
| Licious’s Response to the COVID-19 Pandemic: A Step Towards Crisis Communication? S Kabra, S Dass FIIB Business Review 13 (1), 18-26, 2024 | | 2024 |
| Delicious Crisis Communication Story of Licious: Powering Through the Covid-19 Pandemic S Kabra, S Dass Developing Resilience in Disruptive Times: Insights from Strategic Management, 2021 | | 2021 |
| Antecedents and consequences of Brand Trust An investigation in the context of business school branding S Dass Dehradun, 0 | | |
