Tuija Mainela
Tuija Mainela
Vahvistettu sähköpostiosoite verkkotunnuksessa
The concept of international opportunity in international entrepreneurship: a review and a research agenda
T Mainela, V Puhakka, P Servais
International journal of management reviews 16 (1), 105-129, 2014
Roles for managing in mobile service development nets
MT Heikkinen, T Mainela, J Still, J Tähtinen
Industrial Marketing Management 36 (7), 909-925, 2007
Putting critical realism to work in the study of business relationship processes
A Ryan, J Tähtinen, M Vanharanta, T Mainela
Industrial Marketing Management 41 (2), 300-311, 2012
Organising new business in a turbulent context: Opportunity discovery and effectuation for IJV development in transition markets
T Mainela, V Puhakka
Journal of International Entrepreneurship 7 (2), 111-134, 2009
Social networks in the initiation of a high-tech firm's internationalisation
H Komulainen, T Mainela, J Tahtinen
International journal of entrepreneurship and innovation management 6 (6 …, 2006
Retailers' different value perceptions of mobile advertising service
H Komulainen, T Mainela, J Tähtinen, P Ulkuniemi
International Journal of Service Industry Management, 2007
Types and functions of social relationships in the organizing of an international joint venture
T Mainela
Industrial Marketing Management 36 (1), 87-98, 2007
Personal interaction and customer relationship management in project business
T Mainela, P Ulkuniemi
Journal of Business & Industrial Marketing, 2013
Embeddedness and networking as drivers in developing an international joint venture
T Mainela, V Puhakka
Scandinavian Journal of Management 24 (1), 17-32, 2008
Role of networks in emergence of international new ventures
T Mainela, V Puhakka
International Journal of Entrepreneurial Venturing 3 (1), 5-25, 2011
Business model scenarios in mobile advertising
H Komulainen, T Mainela, J Sinisalo, J Tahtinen, P Ulkuniemi
International Journal of Internet Marketing and Advertising 3 (3), 254-270, 2006
International entrepreneurship beyond individuals and firms: On the systemic nature of international opportunities
T Mainela, V Puhakka, S Sipola
Journal of Business Venturing 33 (4), 534-550, 2018
Beyond network pictures: Situational strategizing in network context
S Laari-Salmela, T Mainela, V Puhakka
Industrial Marketing Management 45, 117-127, 2015
Exploring customer perceived value in a technology intensive service innovation
H Komulainen, T Mainela, J Tähtinen, P Ulkuniemi
Proceedings of the 20th Annual IMP-Conference, September, 2-4, 2004
Mobilizing crisis management networks—Entrepreneurial behavior in turbulent contexts
JWS Hermes, T Mainela
Industrial Marketing Management 43 (6), 967-976, 2014
The development of a high‐tech international new venture as a process of acting: a study of the lifespan of a venture in software business
T Mainela, E Pernu, V Puhakka
Journal of Small Business and Enterprise Development, 2011
Formation of strategic networks under high uncertainty of a megaproject
A Jussila, T Mainela, S Nätti
Journal of Business & Industrial Marketing, 2016
Dynamic effects of business cycles on business relationships
K Alajoutsijärvi, T Mainela, P Ulkuniemi, E Montell
Management Decision, 2012
Networks and social relationships in organizing international joint ventures: analysis of the network dynamics of a Nordic-Polish joint venture
T Mainela
Vaasan yliopisto, 2002
Perceived customer involvement and organizational design in project business
K Alajoutsijärvi, T Mainela, R Salminen, P Ulkuniemi
Scandinavian Journal of Management 28 (1), 77-89, 2012
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