| The value of marketing innovation: Market-driven versus market-driving TY Tang, SK Zhang, J Peng Journal of business research 126, 88-98, 2021 | 69 | 2021 |
| Mobile phone customer retention strategies and Chinese e-commerce J Peng, J Quan, S Zhang Electronic Commerce Research and Applications 12 (5), 321-327, 2013 | 49 | 2013 |
| Effects of online advertising on automobile sales J Peng, G Zhang, S Zhang, X Dai, J Li Management Decision 52 (5), 834-851, 2014 | 34 | 2014 |
| The ambidextrous patterns for managing technological and marketing innovation SK Zhang, TY Tang, F Wu Industrial Marketing Management 92, 34-44, 2021 | 19 | 2021 |
| Managing same-side and cross-side innovations in two-sided platforms S Zhang, T Tang Marketing Intelligence & Planning 37 (7), 770-790, 2019 | 8 | 2019 |
| Effectiveness of mobile phone customer retention strategies J Peng, S Zhang, J Quan, Z Wei | 1 | 2012 |
| Would You Rather... a Simulation or a Client-Based Project? A Case Study of Experiential Learning Methods in Digital Marketing Analytics Courses S Zhang, LL Scribner Journal of Marketing Education, 02734753231223155, 2024 | | 2024 |
Tanya (Ya) TangUniversity of Massachusetts AmherstVerified email at umass.edu
