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Esther Thorson
Esther Thorson
Professor of Journalism, College of Communication Arts and Sciences, Michigan State University
Verified email at msu.edu
Title
Cited by
Cited by
Year
The effects of progressive levels of interactivity and vividness in web marketing sites
JR Coyle, E Thorson
Journal of advertising 30 (3), 65-77, 2001
18952001
The interactive advertising model: How users perceive and process online ads
S Rodgers, E Thorson
Journal of interactive advertising 1 (1), 41-60, 2000
8912000
Perceived persuasive effects of product commercials and public service announcements: Third-person effects in new domains
AC Gunther, E Thorson
Communication research 19 (5), 574-596, 1992
5041992
Television and web advertising synergies
Y Chang, E Thorson
Journal of advertising 33 (2), 75-84, 2004
4622004
The impact of celebrity–product incongruence on the effectiveness of product endorsement
JG Lee, E Thorson
Journal of advertising research 48 (3), 433-449, 2008
3752008
Attention to television: Intrastimulus effects of movement and scene changes on alpha variation over time
B Reeves, E Thorson, ML Rothschild, D McDonald, J Hirsch, R Goldstein
International Journal of Neuroscience 27 (3-4), 241-255, 1985
3001985
An empirical investigation of the interaction between publicity, advertising, and previous brand attitudes and knowledge
C Stammerjohan, CM Wood, Y Chang, E Thorson
Journal of Advertising 34 (4), 55-67, 2005
2852005
A socialization perspective on male and female reporting
S Rodgers, E Thorson
Journal of communication 53 (4), 658-675, 2003
2752003
Integrated communication: Synergy of persuasive voices
E Thorson, J Moore
Psychology Press, 2013
2472013
The effects of television videographics and lecture familiarity on adult cardiac orienting responses and memory
E Thorson, A Lang
Communication Research 19 (3), 346-369, 1992
2401992
Message complexity and attention to television
E Thorson, B Reeves, J Schleuder
Communication Research 12 (4), 427-454, 1985
2381985
Social capital in rural and urban communities: Testing differences in media effects and models
CE Beaudoin, E Thorson
Journalism & Mass Communication Quarterly 81 (2), 378-399, 2004
2372004
Why narrative ads work: An integrated process explanation
E Kim, S Ratneshwar, E Thorson
Journal of Advertising 46 (2), 283-296, 2017
2302017
Alcohol advertising exposure and perceptions: links with alcohol expectancies and intentions to drink or drinking in underaged youth and young adults
K Fleming, E Thorson, CK Atkin
Journal of health communication 9 (1), 3-29, 2004
2182004
Attention to television: Psychological theories and chronometric measures
B Reeves, E Thorson, J Schleuder, J Bryant
Perspectives on media effects, 251-279, 1986
2051986
Testing the effect of framing and sourcing in health news stories
R Coleman, E Thorson, L Wilkins
Journal of health communication 16 (9), 941-954, 2011
2042011
New media, new relationship to participation? A closer look at youth news repertoires and political participation
S Edgerly, EK Vraga, L Bode, K Thorson, E Thorson
Journalism & Mass Communication Quarterly 95 (1), 192-212, 2018
1942018
Effects of issue‐image strategies, attack and support appeals, music, and visual content in political commercials
E Thorson, WG Christ, C Caywood
Journal of Broadcasting & Electronic Media 35 (4), 465-486, 1991
1821991
Advertising theory
S Rodgers, E Thorson
Routledge, 2012
1812012
Brand Familiarity and Product Involvement Effects on the Attitude Toward an Ad-Brand Attitude Relationship.
J Phelps, E Thorson
Advances in consumer research 18 (1), 1991
1811991
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