| Customer engagement in social media and purchase intentions in the hotel industry LC Yoong, SB Lian International Journal of academic research in business and social sciences 9 …, 2019 | 101 | 2019 |
| Electronic word-of-mouth in travel social networking sites and young consumers’ purchase intentions: an extended information adoption model BL Song, CY Liew, JY Sia, K Gopal Young Consumers 22 (4), 251-238, 2021 | 55 | 2021 |
| Assessing the young consumers’ motives and purchase behavior for organic food: An empirical evidence from a developing nation SB Lian, LC Yoong International Journal of Academic Research in Business and Social Sciences 9 …, 2019 | 48 | 2019 |
| What motivates consumers to purchase organic food in Malaysia SB Lian Asian Social Science 13 (9), 100-109, 2017 | 36 | 2017 |
| The effects of marketing stimuli factors on consumers’ perceived value and purchase of organic food in Malaysia BL Song, S Meysam, M Shaheen Jurnal Pengurusan 47, 119-130, 2016 | 35 | 2016 |
| The Marketing Stimuli Factors Influencing Consumers’ Attitudes to Purchase Organic Food BL Song, M Safari, S Mansori International Journal of Business and Management 11 (10), 109-119, 2016 | 27 | 2016 |
| CUSTOMER ENGAGEMENT IN SOCIAL MEDIA AND TOURISM BRAND PERFORMANCE IMPLICATIONS S Bee Lian, L Chee Yoong Turkish Online Journal of Design, Art and Communication 8 (Special Issue …, 2018 | 17 | 2018 |
| Consumers’ Knowledge, Perceived Quality, Trust of the myOrganic Logo, and Purchase Behaviour towards Organic Food in Malaysia BL Song, GR Kanesh Malaysian Journal of Consumer and Family Economics 25 (2), 1-27, 2020 | 15 | 2020 |
| Business students' perspectives on case method coaching for problem-based learning: impacts on student engagement and learning performance in higher education BL Song, KL Lee, CY Liew, RC Ho, WL Lin Education+ Training 64 (3), 416-432, 2022 | 14 | 2022 |
| The Effectiveness of Strategic Relationship Marketing: Exploring Relationship Quality towards Customer Loyalty SB Lian, L Chee Yoong International Business Research 10 (12), 159, 2017 | 14 | 2017 |
| Relationship value and relationship quality: an exploration of its antecedents on customer loyalty LC Yoong, SB Lian, M Subramaniam Asian Social Science 13 (12), 51-62, 2017 | 12 | 2017 |
| The Effectiveness of Organic Certification Logos in Influencing Consumer’s Attitudes to Purchase Organic Food SB Lian Journal of Engineering and Applied Sciences 12 (2), 301-306, 2017 | 11 | 2017 |
| The role of social media engagement in building relationship quality and brand performance in higher education marketing BL Song, KL Lee, CY Liew, M Subramaniam International Journal of Educational Management 37 (2), 417-430, 2023 | 10 | 2023 |
| Directors’ compensation, ownership concentration and the value of the firm: evidence from an emerging market CY Liew, YK Ko, BL Song, ST Murthy Journal of Industrial and Business Economics 49 (1), 155-188, 2022 | 8 | 2022 |
| User acceptance towards non-fungible token (NFT) as the FinTech for investment management in the metaverse RC Ho, BL Song Strategies and Opportunities for Technology in the Metaverse World, 59-77, 2023 | 7 | 2023 |
| Immersive live streaming experience in satisfying the learners’ need for self-directed learning RC Ho, BL Song Interactive Technology and Smart Education 19 (2), 145-160, 2022 | 7 | 2022 |
| The Role of E-CRM in Building Customer Satisfaction and Repurchase Intention: Evidence From the FMCG Industry BL Song Building a Brand Image Through Electronic Customer Relationship Management …, 2022 | 6 | 2022 |
| The role of relationship quality on customer loyalty: The effectiveness of strategic relationship marketing SB Lian The IIER International Conference 29, 30th, 2017 | 6 | 2017 |
| Consumers' Perception on Organizational Corporate Social Responsibility Practices and Its Implications on Consumer Attitude: Evidence from the Malaysian Telecommunication Industry CY Liew, BL Song J. Mgmt. & Sustainability 7, 112, 2017 | 5 | 2017 |
| Directors' remuneration, expropriation and firm performance in Malaysia: evidence from non-executive directors' service duration within the remuneration committee CY Liew, YK Ko, BL Song, ST Murthy International Journal of Business and Globalisation 28 (1-2), 117-147, 2021 | 4 | 2021 |
Chee Yoong LiewAssociate Professor - Finance, UCSI UniversityVerified email at ucsiuniversity.edu.my
