| Brand personality factor based models: A critical review M Avis Australasian marketing journal 20 (1), 89-96, 2012 | 199 | 2012 |
| Brand relationship and personality theory: metaphor or consumer perceptual reality? M Avis, R Aitken, S Ferguson Marketing theory 12 (3), 311-331, 2012 | 103 | 2012 |
| The brand personality of rocks: A critical evaluation of a brand personality scale M Avis, S Forbes, S Ferguson Marketing Theory 14 (4), 451-475, 2014 | 85 | 2014 |
| Is digital advertising effective under conditions of low attention? I Santoso, M Wright, G Trinh, M Avis Journal of Marketing Management 36 (17-18), 1707-1730, 2020 | 52 | 2020 |
| Intertwined: Brand personification, brand personality and brand relationships in historical perspective M Avis, R Aitken Journal of Historical Research in Marketing 7 (2), 208-231, 2015 | 49 | 2015 |
| A solution to the problem of brand definition M Avis, IL Henderson European Journal of Marketing 56 (2), 351-374, 2022 | 38 | 2022 |
| Testing discontinuous innovations in the tourism industry: The case of scenic airship services IL Henderson, M Avis, WHK Tsui Tourism Management 66, 167-179, 2018 | 36 | 2018 |
| The problems of brand definition M Avis University of Otago, ANZMAC, 1-10, 2009 | 35 | 2009 |
| Airline brand choice in a duopolistic market: The case of New Zealand IL Henderson, KWH Tsui, T Ngo, A Gilbey, M Avis Transportation Research Part A: Policy and Practice 121, 147-163, 2019 | 28 | 2019 |
| Anthropomorphism and Animism Theory in Branding M Avis Asia-Pacific Conference of the Association of Consumer Research, June 16-18 …, 2011 | 21 | 2011 |
| If you think about it more, do you want it more? R Konopka, M Wright, M Avis, P Feetham European Journal of Marketing 53 (12), 2556-2581, 2019 | 18 | 2019 |
| Construct creation from research questions S Forbes, M Avis European Journal of Marketing 54 (8), 1817-1838, 2020 | 16 | 2020 |
| Mind the attention gap: how does digital advertising impact choice under low attention? I Santoso, MJ Wright, G Trinh, M Avis European Journal of Marketing 56 (2), 442-466, 2022 | 15 | 2022 |
| Cross Domain Perceptual Realities and Mickey Mouse: Monkeys, meerkats, Martians and more M Avis Brand Mascots, 55-75, 2014 | 9 | 2014 |
| Humanlike brands and metaphor: applications and consequences M Avis Thesis Doctor of Philosophy. University of Otago, Dunedin, New Zealand, 2012 | 7 | 2012 |
| Brand personality factor based models: A critical review. Australasian Marketing Journal, 20 (1), 89-96 M Avis | 6 | 2012 |
| Compound Brands and the Multi-Creation of Brand Associations: Evidence from Airports and Shopping Malls IL Henderson, M Avis, WHK Tsui, T Ngo, A Gilbey Sustainability 15 (2), 1450, 2023 | 5 | 2023 |
| Disentangling consumers’ CSR knowledge types and effects M Avis, R Konopka, D Gregory-Smith, N Palakshappa Sustainability 14 (19), 11946, 2022 | 5 | 2022 |
| Motivation Research: in the DNA of Branding M Avis European Conference of the Association of Consumer Research, 4th-6th July …, 2013 | 3 | 2013 |
| Conscious and nonconscious influences on consumer decisions I Santoso, R Konopka, D Rosenstreich, MJ Wright, M Avis ANZMAC Conference Proceedings, 2017 | 1 | 2017 |
Isaac HendersonSenior Lecturer, Massey UniversityVerified email at massey.ac.nz
