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İlayda İpek
İlayda İpek
Visiting Scholar, University of Leicester, School of Business
Verified email at leicester.ac.uk
Title
Cited by
Cited by
Year
Antecedents and outcomes of brand love: the mediating role of brand loyalty
N Bıçakcıoğlu, İ İpek, G Bayraktaroğlu
Journal of Marketing Communications 24 (8), 863-877, 2018
2222018
How environmental innovation influences firm performance: A meta‐analytic review
AK Hizarci‐Payne, I Ipek, G Kurt Gümüş
Business Strategy and the Environment 30 (2), 1174-1190, 2021
972021
Marka Aşkının Marka Deneyimi ile Marka Sadakati Arasındaki İlişkiye Aracılık Etkisi.
N AŞKIN, İ İpek
Ege Academic Review 16 (1), 2016
782016
Organizational learning in exporting: A bibliometric analysis and critical review of the empirical research
İ İpek
International Business Review 28 (3), 544-559, 2019
712019
Impact of Islamic religiosity on materialistic values in Turkey
B Ilter, G Bayraktaroglu, I Ipek
Journal of Islamic Marketing 8 (4), 533-557, 2017
642017
Private label usage and store loyalty: The moderating impact of shopping value
İ İpek, N Biçakcioğlu-Peynirci, B Ilter
Journal of Retailing and Consumer Services 31, 72-79, 2016
602016
The resource-based view within the export context: An integrative review of empirical studies
İ İpek
Journal of Global Marketing 31 (3), 157-179, 2018
592018
Export market orientation: An integrative review and directions for future research
I Ipek, N Bıçakcıoğlu-Peynirci
International Business Review 29 (4), 101659, 2020
562020
The relevance of international marketing strategy to emerging-market exporting firms: from a systematic review towards a conceptual framework
I Ipek
International Marketing Review 38 (2), 205-248, 2021
412021
Home country institutional drivers and performance outcomes of export market orientation: the moderating role of firm resources
I Ipek, M Tanyeri
International Journal of Emerging Markets 16 (4), 806-836, 2021
392021
Flow within theatrical consumption: The relevance of authenticity
B Aykol, M Aksatan, İ İpek
Journal of Consumer Behaviour 16 (3), 254-264, 2017
292017
Export market orientation and its consequences: a meta-analytic review and assessment of contextual and measurement moderators
N Bıçakcıoğlu-Peynirci, I Ipek
Journal of Business & Industrial Marketing 35 (5), 939-954, 2020
242020
A meta-analytic synthesis of how market and entrepreneurial orientation contribute to export performance: do home country institutions matter?
İ İpek, N Bıçakcıoğlu-Peynirci, AK Hizarcı
Industrial Marketing Management 108, 1-22, 2023
192023
İnovasyon faaliyetlerinde kullanıcının yeri ve çevrimiçi kullanıcı inovasyon araçları
B İlter, B Atrek, İ İpek
Yönetim ve Ekonomi Dergisi 23 (1), 35-56, 2016
112016
Antecedents of private-label brand purchase intention: An experimental analysis
İ İpek, C Yılmaz
Journal of International Consumer Marketing 34 (4), 435-449, 2022
72022
BİLİŞSEL-YÖNLÜ DÜRTME İLE ÜNİVERSİTE ÖĞRENCİLERİNİ SAĞLIKLI İÇECEK TERCİH ETMEYE YÖNELTME
İ İlayda, S DUMAN, G AKDENİZ, M GÖKLEN
Pazarlama ve Pazarlama Araştırmaları Dergisi 13 (2), 359-378, 2020
72020
A meta-analysis on entrepreneurial orientation in the export context
AK Hizarci, N Bıçakcıoğlu-Peynirci, İ İpek
Journal of Business & Industrial Marketing 38 (5), 1163-1175, 2023
52023
TV series adaptations and their repercussions on consumers: Insights from two complementary qualitative analyses
B Aykol, I Ipek, N Bıçakcıoğlu-Peynirci
Journal of Marketing Management 38 (3-4), 183-218, 2022
42022
Marka Askinin Marka Deneyimi ile Marka Sadakati Arasindaki Iliskiye Aracilik Etkisi 1/The Mediating Role of Brand Love on the Relationship between Brand Experience and Brand …
N Askin, I Ipek
Ege Akademik Bakis 16 (1), 79, 2016
42016
A meta-analytic review on antecedents of green product purchase intention: An extended TPB approach
İ İlayda, B Demirel, B İlter, EK KANDEMİR
Beykoz Akademi Dergisi 10 (1), 58-77, 2022
32022
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Articles 1–20