| Segmentation of music festival attendees M Kinnunen, M Luonila, A Honkanen Scandinavian Journal of Hospitality and Tourism 19 (3), 278-299, 2019 | 50 | 2019 |
| Reasons for networking in institutionalized music productions: Case studies of an opera house and a music festival M Luonila, T Johansson International Journal of Arts Management, 50-66, 2016 | 46 | 2016 |
| Creating a stir: The role of word of mouth in reputation management in the context of festivals M Luonila, K Suomi, M Johansson Scandinavian Journal of Hospitality and Tourism 16 (4), 461-483, 2016 | 40 | 2016 |
| Ironic festival brand co-creation K Suomi, M Luonila, J Tähtinen Journal of Business Research 106, 211-220, 2020 | 39 | 2020 |
| The role of festivals and events in the regional development of cities: Cases of two Finnish cities M Luonila, T Johansson Event Management 19 (2), 211-226, 2015 | 36 | 2015 |
| The relevance of cultural production–Pori Jazz–in boosting place brand equity A Lemmetyinen, F Go, M Luonila Place Branding and Public Diplomacy 9, 164-181, 2013 | 22 | 2013 |
| Unraveling mechanisms of value cocreation in festivals M Luonila, K Suomi, T Lepistö Event Management 23 (1), 41-60, 2019 | 21 | 2019 |
| Sponsorship thinking: A creator for collaborative undertakings in the festival context M Luonila Event Management 20 (2), 267-284, 2016 | 20 | 2016 |
| Festivaalituotannon merkitysten verkosto ja johtaminen: tapaustutkimuksia suomalaisista taidefestivaaleista M Luonila Taideyliopiston Sibelius-Akatemia, 2016 | 17 | 2016 |
| Does co-production build on co-creation or does co-creation result in co-producing? M Luonila, A Jyrämä Arts and the Market 10 (1), 1-17, 2020 | 16 | 2020 |
| Katsaus koronan vaikutuksista taiteen ja kulttuurin alojen toimintaedellytyksiin ja kulttuuripolitiikkaan Suomessa O Jakonen, M Luonila, V Renko, A Kanerva Kulttuuripolitiikan tutkimuksen vuosikirja 5 (1), 50-59, 2020 | 14 | 2020 |
| Future of the arts festivals: do the views of managers and attendees match? M Luonila, M Kinnunen International Journal of Event and Festival Management 11 (1), 105-126, 2019 | 14 | 2019 |
| Managing art projects with societal impact: study book for students, stakeholders and researchers R Anttonen, V Ateca-Amestoy, K Holopainen, T Johansson, A Jyrämä, ... Sibelius Academy, 2016 | 11 | 2016 |
| Managing art projects with societal impact R Anttonen, V Ateca-Amestoy, K Holopainen, T Johansson, A Jyrämä, ... Helsinki: Sibelius Academy Research Report Publications, 2016 | 10 | 2016 |
| Festivaalijohtajien ja -yleisön tulevaisuuskuvat: Kohtaavatko näkemykset suomalaisten festivaalien tulevaisuudesta? Festivaalien Suomi. Cuporen julkaisuja. M Luonila, M Kinnunen | 9 | 2016 |
| “Happy, healthy and participatory citizens”: suburban cultural policy in the Finnish city of Jyväskylä M Luonila, O Ruokolainen International Journal of Cultural Policy 30 (1), 101-117, 2024 | 8 | 2024 |
| Frequent music festival attendance: festival fandom and career development M Kinnunen, A Honkanen, M Luonila International Journal of Event and Festival Management 12 (2), 128-147, 2021 | 8 | 2021 |
| Festivaalibarometri 2015 M Kinnunen, M Luonila Festivaalien nykytilanne ja tulevaisuus festivaalijärjestäjien näkökulmasta …, 2016 | 7 | 2016 |
| The effects of the COVID-19 Pandemic on the field of Finnish Cultural Industries: revealing and challenging policy structures M Luonila, V Renko, O Jakonen, S Karttunen, A Kanerva Cultural Industries and the Covid-19 Pandemic, 46-64, 2021 | 6 | 2021 |
| Kuntien kulttuuritoiminnan nykytila ja kehittämistarpeet M Ruusuvirta, V Renko, M Luonila Saatavissa: https://www. cupore. fi/images/tiedostot/tyopaperit …, 2020 | 6 | 2020 |
