Seuraa
Ann-Marie Kennedy
Ann-Marie Kennedy
Vahvistettu sähköpostiosoite verkkotunnuksessa canterbury.ac.nz - Kotisivu
Nimike
Viittaukset
Viittaukset
Vuosi
Macro-social marketing
AM Kennedy
Journal of Macromarketing 36 (3), 354-365, 2016
2122016
Macro‐social marketing and social engineering: a systems approach
AM Kennedy, A Parsons
Journal of social marketing 2 (1), 37-51, 2012
1692012
Sustainably superior versus greenwasher: A scale measure of B2B sustainability positioning
S Kapitan, AM Kennedy, N Berth
Industrial Marketing Management 76, 84-97, 2019
932019
Uncovering wicked problem’s system structure: Seeing the forest for the trees
AM Kennedy, S Kapitan, N Bajaj, A Bakonyi, S Sands
Journal of Social Marketing 7 (1), 51-73, 2017
792017
Macro-social marketing research: philosophy, methodology and methods
AM Kennedy
Journal of Macromarketing 37 (4), 347-355, 2017
772017
Upstream social marketing strategy
AM Kennedy, JA Kemper, AG Parsons
Journal of Social Marketing 8 (3), 258-279, 2018
652018
Hyper norms: Searching for a global code of conduct
GR Laczniak, AM Kennedy
Journal of Macromarketing 31 (3), 245-256, 2011
502011
Alternative paradigms for sustainability: a relational worldview
AM Kennedy, C McGouran, JA Kemper
European Journal of Marketing, 2020
412020
Children as vulnerable consumers in online environments
AM Kennedy, K Jones, J Williams
Journal of Consumer Affairs 53 (4), 1478-1506, 2019
412019
Social engineering and social marketing: why is one “good” and the other “bad”?
AM Kennedy, A Parsons
Journal of Social Marketing 4 (3), 198-209, 2014
402014
Wine recommendations: who do I believe?
AG Parsons, AM Thompson
British food journal 111 (9), 1003-1015, 2009
382009
Conceptualisations of the consumer in marketing thought
AM Kennedy, GR Laczniak
European Journal of Marketing 50 (1/2), 166-188, 2016
372016
Eco-warriors: Shifting sustainable retail strategy via authentic retail brand image
AM Kennedy, S Kapitan, S Soo
Australasian Marketing Journal (AMJ) 24 (2), 125-134, 2016
292016
Social fairness and social marketing: An integrative justice approach to creating an ethical framework for social marketers
AM Kennedy, N Santos
Journal of Social Marketing 9 (4), 522-539, 2019
252019
From unpaid maternity leave to paid parental leave in New Zealand: Changing approaches in legislation
K Ravenswood, AM Kennedy
LABOUR HISTORY A Journal of Labour and Social History, 197-214, 2012
232012
Golder's historical method in research in marketing
AMK Thompson
Journal of Business Research 63 (12), 1269-1272, 2010
212010
Gift exchange: benefits sought by the recipient
AG Parsons, PW Ballantine, AM Kennedy
International Journal of Sociology and Social Policy 31 (7/8), 411-423, 2011
182011
A conceptual framework for transformative gamification services
A Tanouri, AM Kennedy, E Veer
Journal of Services Marketing 36 (2), 185-200, 2022
172022
Indigenous intellectual property rights: Ethical insights for marketers
AM Kennedy, GR Laczniak
Australasian Marketing Journal 22 (4), 307-313, 2014
162014
Evaluating social marketing messages in New Zealand’s like minds campaign and its effect on stigma
J Kemper, AM Kennedy
Social Marketing Quarterly 27 (2), 82-98, 2021
142021
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Artikkelit 1–20