| Hospital advertising: A literature review S Nanda, A Telang, G Bhatt International Journal of Healthcare Management 5 (1), 28-31, 2012 | 21 | 2012 |
| Keep calm and carry on: A crisis communication study of Cadbury and McDonalds A Telang, A Deshpande Management & Marketing 11 (1), 371-379, 2016 | 16 | 2016 |
| Effectiveness of online advertising: Revisiting the extant literature A Telang, G Bhatt Romanian Journal of Marketing, 2, 2011 | 7 | 2011 |
| Hyundai’s Challenge to Maruti Suzuki in the Dynamic Indian Automobile Sector A Telang, S Roy Asian Journal of Management Cases 13 (1), 56-66, 2016 | 5 | 2016 |
| The Effects of Context Congruence on Ad Persuasiveness in e-Magazines: It Serves My Motive, and I Distinguish the Advertisement A Telang, D Sahoo, S Sreejesh, J Paul Journal of Advertising Research 61 (3), 303-317, 2021 | 3 | 2021 |
| Exploring the Value Dimensions and Their Impact on Customer Loyalty in Indian Banking Services D Sahoo, A Telang Theoretical Economics Letters 9 (6), 1938-1954, 2019 | 3 | 2019 |
| Myntra-An Online E-Commerce Retailer to a Mobile Commerce Player S Roy, A Telang International Journal of Applied Engineering Research 13, 2499-2503, 2018 | 3 | 2018 |
| She Teams Brand Awareness and Effectiveness for Womens Safety: An Empirical Study In Hyderabad V Lakshmi, D Sahoo, A Telang Academy of Marketing Studies Journal 27 (1), 1-13, 2023 | | 2023 |
| Red Bull: Marketing Strategies. D Sahoo, A Telang Management Cases 2022 ISBN: 978-93-91355-25-8, 8-23, 2022 | | 2022 |
| Supervisory Mentorship and Consequences Among New Recruits in Indian IT Industry: A Thematic Analysis A Deshpande, A Telang The IUP Journal of Organizational Behavior 21 (2), 58-78, 2022 | | 2022 |
| Strategies for Branding A Telang, G Bhatt Strategic Marketing in a Changing Environment (ISBN: 978-93-92377-70-9), 168-176, 2021 | | 2021 |
| FedEx’s Social Media Strategy: An Integrated Approach A Telang, P Vijai, G Bhatt Case Folio The IUP Journal of Management Case Studies 21 (4), 2021 | | 2021 |
| Spotify: In a Spot of Bother A Telang, A Deshpande Bloomsbury Publishing (ISBN: 9789390358588) Developing Resilience in …, 2020 | | 2020 |
| Snapdeal - From Troubling Times to Turnaround A Telang, A Deshpande, G Bhatt The Case Centre Reference no. 320-0089-1, 2020 | | 2020 |
| Reliance Jio: Leadership Strategy in the Indian Telecom Sector D Sahoo, A Telang, M Rathi The Case Centre Reference no. 519-0177-1, 2019 | | 2019 |
| The Role of Servicescape in Building Brand Love Mediated through Brand Experience: A Conceptual Framework from the Indian Hotel Industry D Sahoo, A Telang, Z Ahmed McGraw Hill, ISBN (13): 978-93-5316-740-0 Advancements in Global Business …, 2019 | | 2019 |
| Healthcare Business in the Digital Era: The case of Practo A Telang, A Deshpande UDAAN - The International Journal of Management Research 6 (1), 38-51, 2018 | | 2018 |
| The effects of ad-context congruity on ad persuasion: A research framework exploring the moderating roles of consumer motives and argument strength A Telang, D Sahoo, S Sreejesh The Marketing Review 17 (2), 147-161, 2017 | | 2017 |
| Google +: Google’s Ultimate Attempt at Social Networking? A Telang, D Purkayastha The IUP Journal of Information Technology 13 (1), 48-65, 2017 | | 2017 |
| Indian Premier League: A Controversially Successful Sporting Event S Pradhan, S Roy, A Telang ET Cases, MKTG-1-0067, MKTG-1-0067A, 2017 | | 2017 |
Gaurav BhattDepartment of Marketing and Strategy, IBS Hyderabad, The ICFAI Foundation for Higher EducationVerified email at ibsindia.org
