‪Ekaterina Panina‬ - ‪Google Scholar‬

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Ekaterina Panina

Ekaterina Panina

Postdoctoral Researcher, University of Turku

Verified email at utu.fi - Homepage

Marketing Management Customer Experience Customer Experience Management Services


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Challenging the" integration imperative": A customer perspective on omnichannel journeys I Gasparin, E Panina, L Becker, M Yrjölä, E Jaakkola, C Pizzutti Journal of Retailing and Consumer Services 64, 102829, 2022	50	2022
Understanding and Managing Customer Experiences E Jaakkola, L Becker, E Panina The Palgrave Handbook of Service Management, 655-675, 2022	9	2022
Customer buying experience in multichannel retailing: Transition fluency during customers’ interactions with click-and-mortar furniture and interior design retailers E Panina fi= Turun yliopisto\| en= University of Turku\|, 2017	1	2017
CUSTOMER EXPERIENCE MANAGEMENT IN BUSINESS MARKETS E Panina

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