| Medical tourism experience: Conceptualization, scale development, and validation T Ghosh, S Mandal Journal of travel research 58 (8), 1288-1301, 2019 | 114 | 2019 |
| Healthscape role towards customer satisfaction in private healthcare D Sahoo, T Ghosh International journal of health care quality assurance 29 (6), 600-613, 2016 | 86 | 2016 |
| “To feel a place of heaven”: Examining the role of sensory reference cues and capacity for imagination in destination marketing T Ghosh, A Sarkar Journal of Travel & Tourism Marketing 33 (sup1), 25-37, 2016 | 85 | 2016 |
| Predicting hotel book intention: The influential role of helpfulness and advocacy of online reviews T Ghosh Journal of Hospitality Marketing & Management 27 (3), 299-322, 2018 | 55 | 2018 |
| Examining the deferred effects of gaming platform and game speed of advergames on memory, attitude, and purchase intention T Ghosh, S Sreejesh, YK Dwivedi Journal of Interactive Marketing 55 (1), 52-66, 2021 | 43 | 2021 |
| Managing negative reviews: the persuasive role of webcare characteristics T Ghosh Journal of Internet Commerce 16 (2), 148-173, 2017 | 43 | 2017 |
| Winning versus not losing: Exploring the effects of in-game advertising outcome on its effectiveness T Ghosh Journal of Interactive Marketing 36 (1), 134-147, 2016 | 39 | 2016 |
| Moving beyond the content: The role of contextual cues in the effectiveness of gamification of advertising S Sreejesh, T Ghosh, YK Dwivedi Journal of Business Research 132, 88-101, 2021 | 37 | 2021 |
| Gulping the poison: How webcare attributes reduce damages to brands caused by negative reviews G Tathagata, RG Amar Journal of Internet Commerce 17 (3), 216-254, 2018 | 25 | 2018 |
| How does a brand's psychological distance in an advergame influence brand memory of the consumers? S Sreejesh, YK Dwivedi, T Ghosh Journal of Consumer Behaviour 20 (6), 1449-1465, 2021 | 18 | 2021 |
| Brand logos versus brand names: A comparison of the memory effects of textual and pictorial brand elements placed in computer games T Ghosh, S Sreejesh, YK Dwivedi Journal of Business Research 147, 222-235, 2022 | 17 | 2022 |
| Consumer confusion in mobile application buying: The moderating role of need for cognition T Ghosh, VG Rao International Journal of E-Business Research (IJEBR) 10 (4), 52-70, 2014 | 17 | 2014 |
| Webcare quality: Conceptualisation, scale development and validation T Ghosh, S Mandal Journal of Marketing Management 36 (15-16), 1556-1590, 2020 | 14 | 2020 |
| Brands in a game or a game for brands? Comparing the persuasive effectiveness of in‐game advertising and advergames T Ghosh, S S, YK Dwivedi Psychology & Marketing 39 (12), 2328-2348, 2022 | 12 | 2022 |
| Exploring the Emerging Role of Healthscape in Determining Patient Satisfaction: An Empirical Study in the Indian Private Healthcare Industry. T Ghosh, D Sahoo Amity Global Business Review 11, 2016 | 7 | 2016 |
| Linking service quality, value, and loyalty in the VoD service context through a review of literature S Datta, T Ghosh Cogent Business & Management 9 (1), 2143311, 2022 | 3 | 2022 |
| Impact of Order of Entry on Firm Performance Comparison between Service and Manufacturing Firms in an Indian Context. T Ghosh Romanian Journal of Marketing 6 (4), 2011 | 3 | 2011 |
| How to make effective product review videos: the influence of depth, frame, and disposition on consumers T Ghosh Journal of Electronic Commerce in Organizations (JECO) 18 (4), 73-92, 2020 | 2 | 2020 |
| Should I Win or Should I not Lose?: A Research Framework Exploring the Role of Motivation in Processing Brand Related Information in Advergames T Ghosh, VG Rao Indian Journal of Marketing, 2015 | 2 | 2015 |
| Antecedents promoting e-learner’s engagement behavior: Mediating effect of e-learner’s intention to use behavior VJ Dmello, V Jagannathrao, A Rajendran, SB Bidi, T Ghosh, J Kaur, ... Cogent Education 10 (2), 2226456, 2023 | 1 | 2023 |
