| Predictors of internet banking adoption: Profiling Tunisian postponers, opponents and rejectors N Mzoughi, W M’Sallem International Journal of Bank Marketing 31 (5), 388-408, 2013 | 50 | 2013 |
| Customers’ evaluations after a bank renaming: effects of brand name change on brand personality, brand attitudes and customers’ satisfaction W M’Sallem, N Mzoughi, O Bouhlel Innovative Marketing 5 (3), 2009 | 34 | 2009 |
| The perceived ethical behavior of bankers: A North African perspective W Msallem, O Bouhlel, MN Mzoughi Australian Journal of Business and Management Research 1 (2), 45, 2011 | 12 | 2011 |
| Role of motivation in the return of blood donors: mediating roles of the socio-cognitive variables of the theory of planned behavior W M'Sallem International Review on Public and Nonprofit Marketing, 2021 | 10 | 2021 |
| Do ‘bricks’ Branding Lead to ‘clicks’ Banking Adoption? Perspectives for Future Researches W M’sallem, N Mzoughi Journal of Mobile Technologies, Knowledge and Society 2009, 2009 | 4 | 2009 |
| Exploring Factors Affecting Voters’ Participation in a Presidential Campaign: A Qualitative Study in a Post-Revolutionary Society J Ben Lazreg, W M'Sallem Journal of political Marketing, 2023 | 1 | 2023 |
| Exploring Factors Affecting Voters’ Participation in a Presidential Campaign: A Qualitative Study in a Post-Revolutionary Society J Ben Lazreg, W M'Sallem Journal of political Marketing, 2023 | 1 | 2023 |
| Investigating educators' intention to adopt M-learni ng: A comparative study between arab business schools A Negra, W M'Sallem, MN Mzoughi International Journal of Technology and Human Interaction 17 (3), 2021 | 1 | 2021 |
| Resistance to Internet banking adoption in Tunisia: a grounded theory approach W M'Sallem, MN Mzoughi International Journal of Technology and Human Interaction (IJTHI) 10 (3), 32-43, 2014 | 1 | 2014 |
| Silver Generation and Internet Use: Role of Cognitive Age and Loneliness W M’Sallem, MN Mzoughi, Y Chamsi | | |
