| The impact of customer experience on brand equity in a business-to-business services setting G Biedenbach, A Marell Journal of Brand Management 17, 446-458, 2010 | 511 | 2010 |
| Brand equity in the professional service context: Analyzing the impact of employee role behavior and customer–employee rapport G Biedenbach, M Bengtsson, J Wincent Industrial Marketing Management 40 (7), 1093-1102, 2011 | 136 | 2011 |
| Internal branding and sustainability: investigating perceptions of employees G Biedenbach, S Manzhynski Journal of Product & Brand Management 25 (3), 296-306, 2016 | 90 | 2016 |
| Brand equity, satisfaction, and switching costs: An examination of effects in the business-to-business setting G Biedenbach, M Bengtsson, A Marell Marketing Intelligence & Planning 33 (2), 164-178, 2015 | 84 | 2015 |
| Corporate rebranding failure and brand meanings in the digital environment V Tarnovskaya, G Biedenbach Marketing Intelligence & Planning 36 (4), 455-469, 2018 | 62 | 2018 |
| Branding in the public sector: a systematic literature review and directions for future research U Leijerholt, G Biedenbach, P Hultén Journal of Brand Management 26 (2), 126-140, 2019 | 57 | 2019 |
| B2B brand equity: investigating the effects of human capital and relational trust G Biedenbach, P Hultén, V Tarnovskaya Journal of Business & Industrial Marketing 34 (1), 1-11, 2019 | 48 | 2019 |
| Brand equity in the business-to-business context: Examining the structural composition G Biedenbach Journal of Brand Management 19 (8), 688-701, 2012 | 44 | 2012 |
| Internal brand management in the public sector: the effects of internal communication, organizational practices, and PSM on employees’ brand perceptions U Leijerholt, G Biedenbach, P Hultén Public Management Review 24 (3), 442-465, 2022 | 38 | 2022 |
| Multiple stakeholders and B2B branding in emerging markets V Tarnovskaya, G Biedenbach Qualitative Market Research: An International Journal 19 (3), 287-309, 2016 | 20 | 2016 |
| Organizational resilience and internal branding: investigating the effects triggered by self-service technology G Biedenbach, T Biedenbach, P Hultén, V Tarnovskaya Journal of Brand Management 29 (4), 420-433, 2022 | 19 | 2022 |
| Brand building in the business-to-business context: The brand equity perspective G Biedenbach Umeå University, 2012 | 10 | 2012 |
| The knotted paradox of coopetition for sustainability: Investigating the interplay between core paradox properties S Manzhynski, G Biedenbach Industrial Marketing Management 110, 31–45, 2023 | 8 | 2023 |
| B2B brand equity: investigating the impact of contextual factors G Biedenbach Contemporary issues in brand research, 233-244, 2010 | 5 | 2010 |
| Co-Creating Conscientious Corporate Brands Inside-Out through Values-Driven Branding G Biedenbach, T Biedenbach The Routledge Companion to Corporate Branding, 480-495, 2022 | 4 | 2022 |
| Branding Strategies: A Stakeholder Approach G Biedenbach Brand theories: Perspectives on brands and branding, 127-142, 2017 | 1 | 2017 |
| Guest editorial: Sustainability marketing and sustainability management: exploring new perspectives on sustainable development G Biedenbach, J Jansson, V Poškutė Baltic Journal of Management 18 (4), 421-427, 2023 | | 2023 |
| B-to-B-Markenwert–Ein Ansatz für eine professionelle B-to-B-Markenführung G Biedenbach, P Hultén B-to-B-Markenführung: Grundlagen-Konzepte-Best Practice, 839-851, 2018 | | 2018 |
Veronika TarnovskayaLund UniversityVerified email at fek.lu.se
