Stephen L. Vargo

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Robert F. LuschProfessor of MarketingVerified email at email.arizona.edu
Melissa Archpru AkakaUniversity of DenverVerified email at du.edu
Heiko WielandCollege of Business, California State University Monterey BayVerified email at csumb.edu
Paul P. MaglioProfessor of Management and Cognitive Science, UC MercedVerified email at ucmerced.edu
Kaisa Koskela-HuotariAssistant Professor, Stockholm School of EconomicsVerified email at hhs.se
Jaideep C. Prabhuuniversity of cambridgeVerified email at jbs.cam.ac.uk
James C SpohrerISSIPVerified email at issip.org
Matthew O'BrienBradley UniversityVerified email at fsmail.bradley.edu
Elizabeth DavidsonAssociate Dean, Shidler College of Business, University of Hawai'i ManoaVerified email at hawaii.edu
Michael BarrettUniversity of CambridgeVerified email at jbs.cam.ac.uk
Nathaniel HartmannAssistant Professor of Marketing and Innovation, University of South FloridaVerified email at usf.edu
Jaakko SiltaloppiSenior Research Fellow, Tampere UniversityVerified email at tuni.fi
Jennifer Dailo ChandlerProfessor of Management, California State University FullertonVerified email at fullerton.edu
Janet R. McColl-KennedyProfessor of Marketing, The University of Queensland, University of CambridgeVerified email at business.uq.edu.au
Jill SweeneyUWAVerified email at uwa.edu.au
Tracey Dagger/DanaherMonashVerified email at monash.edu
Hope SchauProfessor of Marketing, Paul Merage School, University of California IrvineVerified email at ad.uci.edu
Francesco PoleseProfessor of Business Management, University of SalernoVerified email at unisa.it
Daniela CorsaroLibera Università di Lingue e Comunicazione IULMVerified email at iulm.it
Mohan TanniruUniversity of ArizonaVerified email at arizona.edu

Stephen L. Vargo

Siegfried Centennial Chair of Marketing and Supply Chain Management, University of Oklahoma

Verified email at ou.edu - Homepage

Marketing Theory Marketing Strategy Service-Dominant Logic Value Co-creation Service Science


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Evolving to a new dominant logic for marketing SL Vargo, RF Lusch Journal of marketing 68 (1), 1-17, 2004	21839	2004
Service-dominant logic: continuing the evolution SL Vargo, RF Lusch Journal of the Academy of marketing Science 36, 1-10, 2008	10300	2008
On value and value co-creation: A service systems and service logic perspective SL Vargo, PP Maglio, MA Akaka European management journal 26 (3), 145-152, 2008	4632	2008
Institutions and axioms: an extension and update of service-dominant logic SL Vargo, RF Lusch Journal of the Academy of marketing Science 44, 5-23, 2016	3809	2016
Service-dominant logic: reactions, reflections and refinements RF Lusch, SL Vargo Marketing theory 6 (3), 281-288, 2006	2793	2006
Competing through service: Insights from service-dominant logic RF Lusch, SL Vargo, M O’brien Journal of retailing 83 (1), 5-18, 2007	2744	2007
The four service marketing myths: remnants of a goods-based, manufacturing model SL Vargo, RF Lusch Journal of service research 6 (4), 324-335, 2004	2318	2004
It's all B2B… and beyond: Toward a systems perspective of the market SL Vargo, RF Lusch Industrial marketing management 40 (2), 181-187, 2011	2154	2011
Service-dominant logic: Premises, perspectives, possibilities RF Lusch, SL Vargo Cambridge University Press, 2014	1839	2014
The service-dominant logic of marketing: Dialog, debate, and directions RF Lusch, SL Vargo Routledge, 2014	1624	2014
Service-dominant logic SL Vargo, RF Lusch The service-dominant logic of marketing: Dialog, debate, and directions, 2006	1608*	2006
From goods to service (s): Divergences and convergences of logics SL Vargo, RF Lusch Industrial marketing management 37 (3), 254-259, 2008	1559	2008
Service, value networks and learning RF Lusch, SL Vargo, M Tanniru Journal of the academy of marketing science 38, 19-31, 2010	1499	2010
Service-dominant logic 2025 SL Vargo, RF Lusch International journal of research in marketing 34 (1), 46-67, 2017	1445	2017
Contextualization and value-in-context: How context frames exchange JD Chandler, SL Vargo Marketing theory 11 (1), 35-49, 2011	1431	2011
The evolving brand logic: a service-dominant logic perspective MA Merz, Y He, SL Vargo Journal of the academy of marketing science 37, 328-344, 2009	1343	2009
Health care customer value cocreation practice styles JR McColl-Kennedy, SL Vargo, TS Dagger, JC Sweeney, Y Kasteren Journal of service research 15 (4), 370-389, 2012	1325	2012
Service innovation in the digital age M Barrett, E Davidson, J Prabhu, SL Vargo MIS quarterly 39 (1), 135-154, 2015	1311	2015
The service system is the basic abstraction of service science PP Maglio, SL Vargo, N Caswell, J Spohrer Information Systems and e-business Management 7, 395-406, 2009	1081	2009
Why “service”? SL Vargo, RF Lusch Journal of the Academy of marketing Science 36, 25-38, 2008	1044	2008

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