Marla Royne (Stafford)
Marla Royne (Stafford)
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Determining uses and gratifications for the Internet
TF Stafford, MR Stafford, LL Schkade
Decision sciences 35 (2), 259-288, 2004
Green issues: dimensions of environmental concern
MR Zimmer, TF Stafford, MR Stafford
Journal of business research 30 (1), 63-74, 1994
Demographic discriminators of service quality in the banking industry
MR Stafford
Journal of services marketing, 1996
An international analysis of emotional and rational appeals in services vs goods advertising
ND Albers‐Miller, MR Stafford
Journal of consumer marketing, 1999
Retail services advertising: The effects of appeal, medium, and service
MR Stafford, E Day
Journal of Advertising 24 (1), 57-71, 1995
A contingency approach: The effects of spokesperson type and service type on service advertising perceptions
MR Stafford, TF Stafford, E Day
Journal of advertising 31 (2), 17-35, 2002
Identifying motivations for the use of commercial web sites
TF Stafford, MR Stafford
Information Resources Management Journal (IRMJ) 14 (1), 22-30, 2001
Tangibility in services advertising: An investigation of verbal versus visual cues
MR Stafford
Journal of advertising 25 (3), 13-28, 1996
The public health implications of consumers' environmental concern and their willingness to pay for an eco‐friendly product
MB Royne, M Levy, J Martinez
Journal of Consumer Affairs 45 (2), 329-343, 2011
Determinants of service quality and satisfaction in the auto casualty claims process
MR Stafford, TF Stafford, BP Wells
Journal of Services Marketing, 1998
An expanded model of logistics service quality: Incorporating logistics information technology
CC Bienstock, MB Royne, D Sherrell, TF Stafford
International Journal of Production Economics 113 (1), 205-222, 2008
Opportunities for involvement research: A scale-development approach
E Day, MR Stafford, A Camacho
Journal of advertising 24 (3), 69-75, 1995
Consumer bidding behavior on Internet auction sites
MR Stafford, B Stern
International Journal of Electronic Commerce, 135-150, 2002
Cross-cultural examination of online shopping behavior: A comparison of Norway, Germany, and the United States
R Smith, G Deitz, MB Royne, JD Hansen, M Grünhagen, C Witte
Journal of Business Research 66 (3), 328-335, 2013
Consumer acceptance of online auctions: An extension and revision of the TAM
BB Stern, MB Royne, TF Stafford, CC Bienstock
Psychology & Marketing 25 (7), 619-636, 2008
Measuring involvement with the service: A further investigation of scale validity and dimensionality
CC Bienstock, MR Stafford
Journal of Marketing Theory and Practice 14 (3), 209-221, 2006
How customers perceive service quality
MR Stafford
Journal of Retail Banking 16 (2), 29-38, 1994
Understanding consumer response to sponsorship information: A resource‐matching approach
GD Deitz, SW Myers, MR Stafford
Psychology & marketing 29 (4), 226-239, 2012
Celebrity images in magazine advertisements: An application of the visual rhetoric model
MR Stafford, NE Spears, C Hsu
Journal of current issues & research in advertising 25 (2), 13-20, 2003
International services advertising: an examination of variation in appeal use for experiential and utilitarian services
ND Albers‐Miller, MR Stafford
Journal of Services Marketing, 1999
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