Marketing mix standardization in multinational corporations: A review of the evidence A Birnik, C Bowman International Journal of Management Reviews 9 (4), 303-324, 2007 | 165 | 2007 |
Reorienting the business school agenda: The case for relevance, rigor, and righteousness A Birnik, J Billsberry Journal of Business Ethics 82, 985-999, 2008 | 81 | 2008 |
An evidence-based assessment of online carbon calculators A Birnik International Journal of Greenhouse Gas Control 17, 280-293, 2013 | 74 | 2013 |
Management as a contextual practice: the need to blend science, skills and practical wisdom J Billsberry, A Birnik Organization management journal 7 (2), 171-178, 2010 | 65 | 2010 |
Mind the gap: The role of HRM in creating, capturing and leveraging rare knowledge in hostile environments G Suder, C Reade, M Riviere, A Birnik, N Nielsen Danger and Risk as Challenges for HRM, 134-161, 2020 | 43 | 2020 |
The branding challenges of Asian manufacturing firms A Birnik, AK Birnik, J Sheth Business Horizons 53 (5), 523-532, 2010 | 33 | 2010 |
Developing climate change strategy: A framework for managers A Birnik Thunderbird International Business Review 55 (6), 699-717, 2013 | 18 | 2013 |
Extreme case learning: the manager perspective on rare knowledge and capabilities development G Suder, A Birnik, N Nielsen, M Riviere Knowledge Management Research & Practice 15, 130-145, 2017 | 10 | 2017 |
Developing actionable strategy A Birnik, R Moat Business Strategy Review 19 (1), 28-33, 2008 | 10 | 2008 |
Cross-border integration in the multinational corporation: the subsidiary management perspective A Birnik Cranfield University, 2007 | 7 | 2007 |
Managing market entry in Oman: The case of Nawras A Birnik, R Cormack, R Moat Thunderbird International Business Review 52 (5), 403-418, 2010 | 4 | 2010 |
Mapping multinational operations A Birnik, R Moat Business Strategy Review 20 (1), 30-33, 2009 | 4 | 2009 |
Segmenting when it matters A Birnik, R Moat Business Strategy Review 21 (1), 46-49, 2010 | | 2010 |