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Andreas Birnik
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Marketing mix standardization in multinational corporations: A review of the evidence
A Birnik, C Bowman
International Journal of Management Reviews 9 (4), 303-324, 2007
1652007
Reorienting the business school agenda: The case for relevance, rigor, and righteousness
A Birnik, J Billsberry
Journal of Business Ethics 82, 985-999, 2008
812008
An evidence-based assessment of online carbon calculators
A Birnik
International Journal of Greenhouse Gas Control 17, 280-293, 2013
742013
Management as a contextual practice: the need to blend science, skills and practical wisdom
J Billsberry, A Birnik
Organization management journal 7 (2), 171-178, 2010
652010
Mind the gap: The role of HRM in creating, capturing and leveraging rare knowledge in hostile environments
G Suder, C Reade, M Riviere, A Birnik, N Nielsen
Danger and Risk as Challenges for HRM, 134-161, 2020
432020
The branding challenges of Asian manufacturing firms
A Birnik, AK Birnik, J Sheth
Business Horizons 53 (5), 523-532, 2010
332010
Developing climate change strategy: A framework for managers
A Birnik
Thunderbird International Business Review 55 (6), 699-717, 2013
182013
Extreme case learning: the manager perspective on rare knowledge and capabilities development
G Suder, A Birnik, N Nielsen, M Riviere
Knowledge Management Research & Practice 15, 130-145, 2017
102017
Developing actionable strategy
A Birnik, R Moat
Business Strategy Review 19 (1), 28-33, 2008
102008
Cross-border integration in the multinational corporation: the subsidiary management perspective
A Birnik
Cranfield University, 2007
72007
Managing market entry in Oman: The case of Nawras
A Birnik, R Cormack, R Moat
Thunderbird International Business Review 52 (5), 403-418, 2010
42010
Mapping multinational operations
A Birnik, R Moat
Business Strategy Review 20 (1), 30-33, 2009
42009
Segmenting when it matters
A Birnik, R Moat
Business Strategy Review 21 (1), 46-49, 2010
2010
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