| Storytelling by the sales force and its effect on buyer–seller exchange DA Gilliam, KE Flaherty Industrial Marketing Management 46, 132-142, 2015 | 120 | 2015 |
| A proposed procedure for construct definition in marketing DA Gilliam, K Voss European Journal of Marketing 47 (1/2), 5-26, 2013 | 106 | 2013 |
| Storytelling during retail sales encounters DA Gilliam, AR Zablah Journal of Retailing and Consumer Services 20 (5), 488-494, 2013 | 85 | 2013 |
| Trade show boothscapes DA Gilliam Journal of Marketing Management 31 (17-18), 1878-1898, 2015 | 44 | 2015 |
| The dimensions of storytelling by retail salespeople DA Gilliam, KE Flaherty, SW Rayburn The International Review of Retail, Distribution and Consumer Research 24 (2 …, 2014 | 41 | 2014 |
| Stories and metaphors in retail selling DA Gilliam, CC Rockwell International Journal of Retail & Distribution Management 46 (6), 545-559, 2018 | 23 | 2018 |
| Propensity for reciprocity among frontline employees DA Gilliam, SW Rayburn Journal of Services Marketing 30 (3), 290-301, 2016 | 22 | 2016 |
| Using work design to motivate customer-oriented behaviors SW Rayburn, DA Gilliam Service Industries Journal 36 (7-8), 339-355, 2016 | 14 | 2016 |
| Comparative analysis of attributions from customer experiences and journeys DA Gilliam, T Preston, CC Rockwell, JR Hall International Journal of Market Research 64 (5), 672-698, 2022 | 6 | 2022 |
| Storytelling by the sales force and its effect on personal selling and buyer-seller relationships DA Gilliam Oklahoma State University, 2011 | 4 | 2011 |
| Frameworks for consumers’ narratives in a changing marketplace: banking and the financial crisis DA Gilliam, T Preston, JR Hall Marketing Intelligence & Planning 35 (7), 892-906, 2017 | 3 | 2017 |
| Exploring Textual Modes, Imagery and Claims in B to B and B to C Print Advertising DA Gilliam, JR Muñoz, FR Jiménez, S Kim, CM Kyle Journal of Business-to-Business Marketing 28 (3), 223-245, 2021 | 2 | 2021 |
| Brand Narratives in a World of Fragmented Digital Media: An Abstract DA Gilliam, SW Rayburn, M Mohan Academy of Marketing Science Annual Conference, 497-498, 2020 | | 2020 |
| Influential Language, Imagery, and Claims in Print Advertising: An Abstract D Gilliam, J Munoz, FR Jiménez, C Kyle Marketing Opportunities and Challenges in a Changing Global Marketplace …, 2020 | | 2020 |
| Causes and Control of Vagueness in Construct Definition and Item Construction: An Abstract DA Gilliam, KE Voss Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces …, 2018 | | 2018 |
| An Abstract: Comparative Attributions in an Industry-Wide Service Failure DA Gilliam, T Preston, JR Hall, CC Rockwell Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces …, 2018 | | 2018 |
| A MORE NUANCED VIEW OF SALES MANAGER SUPPORT VERSUS PARTICIPATION DA Gilliam, SW Rayburn The University Sales Center Alliance (USCA), 15, 2015 | | 2015 |
Steven W RayburnAssociate Professor, Texas State UniversityVerified email at txstate.edu
