Catharina von Koskull
Catharina von Koskull
Associate professor, University of Vaasa
Verified email at uva.fi
Title
Cited by
Cited by
Year
Exploring value propositions and service innovation: a service-dominant logic study
P Skålén, J Gummerus, C Von Koskull, PR Magnusson
Journal of the Academy of Marketing Science 43 (2), 137-158, 2015
4422015
Guest editorial: relationship marketing–past, present and future
J Gummerus, C von Koskull, C Kowalkowski
Journal of services marketing, 2017
782017
Am I worth it? Gifting myself with luxury
H Kauppinen-Räisänen, J Gummerus, C von Koskull, Å Finne, A Helkkula, ...
Journal of fashion Marketing and Management, 2014
372014
Service development as practice: A rhetorical analysis of customer-related arguments in a service development project
C von Koskull, M Fougère
Scandinavian Journal of Management 27 (2), 205-220, 2011
282011
Discovering the unfolding of service innovations
D Kindström, C Kowalkowski, C von Koskull, T Strandvik
Journal of Business & Industrial Marketing, 2014
182014
The new wave of luxury: The meaning and value of luxury to the contemporary consumer
H Kauppinen-Räisänen, J Gummerus, C von Koskull, H Cristini
Qualitative Market Research: An International Journal, 2019
162019
Emotional strategizing in service innovation
C von Koskull, T Strandvik, B Tronvoll
Management Decision, 2016
142016
Use of customer information
C von KOSKULL
An Ethnography in Service Development. Helsinki, 2009
102009
Use of customer information: An ethnography in service development
C von Koskull
Svenska handelshögskolan, 2009
92009
The essence of the Nordic school
C Grönroos, C von Koskull, J Gummerus
THE NORDIC SCHOOL, 29, 2015
82015
Ethnographic research in service marketing: theory, methods, and practice
C von Koskull
Field Guide to Case Study Research in Business-to-Business Marketing and …, 2014
32014
Increasing rigor and relevance in service research through ethnography
C von Koskull
Journal of Services Marketing, 2020
22020
The Role of E-Health Information in Customer Empowerment
J Gummerus, V Liljander, C von Koskull
Service Management in Health and Wellness Services, 233-256, 2013
22013
What is service and how it is innovated?
P Skålén, J Gummerus, C von Koskull, PR Magnusson
AMA SERVSIG International Service Research Conference, Helsinki, Finland …, 2012
12012
WRATH Wrath in consumer oppositional activism
C von Koskull, P Berg, J Gummerus
Seven Deadly Sins in Consumption, 2018
2018
THE NORDIC SCHOOL–SERVICE MARKETING AND MANAGEMENT FOR THE FUTURE
C VON KOSKULL
2015
THE NORDIC SCHOOL
J Gummerus, C von Koskull
2015
Am I worth it? Gifting myself with luxury
I Phau, M Teah, H Kauppinen-Räisänen, J Gummerus, C von Koskull, ...
Journal of Fashion Marketing and Management, 2014
2014
Blood, Sweat and Tears: Exploring emotions in service innovation processes
C von Koskull, C Kowalkowski
1st Workshop on Service Innovation Research, 105-110, 2013
2013
What about the emotional part of the service innovation story?
C von Koskull, T Strandvik, B Tronvall
The 8th Annual Liverpool Symposium on Current Developments in Ethnographic …, 2013
2013
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