Phil Harris
Phil Harris
Professor Emeritus, University of Chester, UK & Woxsen University, Hyderabad, India,Professor
Verified email at - Homepage
Cited by
Cited by
Political marketing‐vive la différence!
A Lock, P Harris
European Journal of marketing, 1996
The role of corporate social responsibility in the football business: Towards the development of a conceptual model
T Breitbarth, P Harris
European Sport Management Quarterly 8 (2), 179-206, 2008
The political marketing planning process: improving image and message in strategic target areas
PR Baines, P Harris, BR Lewis
Marketing Intelligence & Planning, 2002
The corporate identity metaphor: perspectives, problems and prospects
J Cornelissen, P Harris
Journal of Marketing Management 17 (1-2), 49-71, 2001
Communicating corporate social responsibility: an exploratory case study of a major UK retail centre
R Bowd, L Bowd, P Harris
Journal of Public Affairs: An International Journal 6 (2), 147-155, 2006
To spin or not to spin, that is the question: The emergence of modern political marketing
P Harris
The Marketing Review 2 (1), 35-53, 2001
Considerations on the evolution of political marketing theory
P Butler, P Harris
Marketing Theory 9 (2), 149-164, 2009
Machiavellian marketing: the development of corporate lobbying in the UK
P Harris, A Lock
Journal of Marketing Management 12 (4), 313-328, 1996
Handbook of public affairs
P Harris, CS Fleisher
Sage, 2005
“Mind the gap”: the rise of political marketing and a perspective on its future agenda
P Harris, A Lock
European Journal of Marketing 44 (3/4), 297-307, 2010
The evolving discipline of public affairs
C McGrath, D Moss, P Harris
Journal of Public Affairs 10 (4), 335-352, 2010
Commentary‐Machiavelli, political marketing and reinventing government
P Harris
European Journal of Marketing, 2001
European business and marketing
P Harris, F McDonald
Sage, 2004
Corporate social responsibility in the European Union: a new trade barrier?
T Breitbarth, P Harris, R Aitken
Journal of Public Affairs: An International Journal 9 (4), 239-255, 2009
Pictures at an exhibition revisited: reflections on a typology of images used in the construction of corporate social responsibility and sustainability in non‐financial …
T Breitbarth, P Harris, A Insch
Journal of Public Affairs 10 (4), 238-257, 2010
Reigniting the fire: a contemporary research agenda for social, political and nonprofit marketing
S Dann, P Harris, GS Mort, ML Fry, W Binney
Journal of Public Affairs: An International Journal 7 (3), 291-304, 2007
The five stages of the co-operative venture strategy process
KD Brouthers, LE Brouthers, PC Harris
Journal of General Management 23 (1), 39-52, 1997
Crowdfunding industry—History, development, policies, and potential issues
Y Zhao, P Harris, W Lam
Journal of Public Affairs 19 (1), e1921, 2019
High‐tech corporate branding: lessons for market research in the next decade
J Schoenfelder, P Harris
Qualitative Market Research: An International Journal 7 (2), 91-99, 2004
Political marketing and lobbying: A neglected perspective and research agenda
P Harris, C McGrath
Journal of Political Marketing 11 (1-2), 75-94, 2012
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