Phil Harris

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Paul BainesProfessor of Political Marketing, University of LeicesterVerified email at le.ac.uk
Joep CornelissenRotterdam School of Management, Erasmus UniversityVerified email at rsm.nl
Craig FleisherAurora WDC; Medical College of Wisconsin; Tampere UniversityVerified email at AuroraWDC.com
Conor McGrathUlster UniversityVerified email at ulster.ac.uk
Alberto BitontiUniversità della Svizzera ItalianaVerified email at usi.ch
Ioannis KolovosResearcher and AuthorVerified email at uom.gr
Professor Wing LamExecutive Dean Bangor College China, Bangor UniversityVerified email at bangor.ac.uk
Frank McDonaldProfessor of International Business, University of LiverpoolVerified email at liverpool.ac.uk
Nicholas O'ShaughnessyProfessor of CommunicationVerified email at qmul.ac.uk
Dr Ying ZhaoLecturer, University of ChesterVerified email at chester.ac.uk
Patrick ButlerVerified email at monash.edu
Carla Millar / Carla C.J.M. Millar / Carl...University of Twente, Professor of International Marketing & ManagementVerified email at utwente.nl
Professor Peter StokesLeicester Castle Business School - DMUVerified email at dmu.ac.uk
Camille SchusterProfessor of Marketing, California State University San MarcosVerified email at csusm.edu
Dominic WringProfessor of Political Communication, Loughborough UniversityVerified email at lboro.ac.uk
Robert P. OrmrodAssociate Professor, Aarhus UniversityVerified email at mgmt.au.dk
Stephan HennebergChair Professor of Marketing & Strategy, Head of the Marketing DepartmentVerified email at qmul.ac.uk
Andrea InschAssociate Professor, Department of Marketing, University of OtagoVerified email at otago.ac.nz
M. Irene PreteUniversity of SalentoVerified email at unisalento.it
Gillian Sullivan MortDean, Eudemonia Institute, Australia formerly Professor, La Trobe University, Visiting Scholar QUTVerified email at qut.edu.au

Phil Harris

Professor Emeritus, University of Chester, UK & Woxsen University, Hyderabad, India,Professor

Verified email at chester.ac.uk - Homepage

Corporate Social Responsibility Globalization Lobbying Political Marketing Public Affairs & Entrepreneurship


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Political marketing‐vive la différence! A Lock, P Harris European Journal of marketing, 1996	691	1996
The role of corporate social responsibility in the football business: Towards the development of a conceptual model T Breitbarth, P Harris European Sport Management Quarterly 8 (2), 179-206, 2008	386	2008
The political marketing planning process: improving image and message in strategic target areas PR Baines, P Harris, BR Lewis Marketing Intelligence & Planning, 2002	218	2002
The corporate identity metaphor: perspectives, problems and prospects J Cornelissen, P Harris Journal of Marketing Management 17 (1-2), 49-71, 2001	175	2001
Communicating corporate social responsibility: an exploratory case study of a major UK retail centre R Bowd, L Bowd, P Harris Journal of Public Affairs: An International Journal 6 (2), 147-155, 2006	138	2006
To spin or not to spin, that is the question: The emergence of modern political marketing P Harris The Marketing Review 2 (1), 35-53, 2001	138	2001
Considerations on the evolution of political marketing theory P Butler, P Harris Marketing Theory 9 (2), 149-164, 2009	123	2009
Machiavellian marketing: the development of corporate lobbying in the UK P Harris, A Lock Journal of Marketing Management 12 (4), 313-328, 1996	113	1996
Handbook of public affairs P Harris, CS Fleisher Sage, 2005	101	2005
“Mind the gap”: the rise of political marketing and a perspective on its future agenda P Harris, A Lock European Journal of Marketing 44 (3/4), 297-307, 2010	98	2010
The evolving discipline of public affairs C McGrath, D Moss, P Harris Journal of Public Affairs 10 (4), 335-352, 2010	88	2010
Commentary‐Machiavelli, political marketing and reinventing government P Harris European Journal of Marketing, 2001	79	2001
European business and marketing P Harris, F McDonald Sage, 2004	75	2004
Corporate social responsibility in the European Union: a new trade barrier? T Breitbarth, P Harris, R Aitken Journal of Public Affairs: An International Journal 9 (4), 239-255, 2009	68	2009
Pictures at an exhibition revisited: reflections on a typology of images used in the construction of corporate social responsibility and sustainability in non‐financial … T Breitbarth, P Harris, A Insch Journal of Public Affairs 10 (4), 238-257, 2010	65	2010
Reigniting the fire: a contemporary research agenda for social, political and nonprofit marketing S Dann, P Harris, GS Mort, ML Fry, W Binney Journal of Public Affairs: An International Journal 7 (3), 291-304, 2007	62	2007
The five stages of the co-operative venture strategy process KD Brouthers, LE Brouthers, PC Harris Journal of General Management 23 (1), 39-52, 1997	61	1997
Crowdfunding industry—History, development, policies, and potential issues Y Zhao, P Harris, W Lam Journal of Public Affairs 19 (1), e1921, 2019	58	2019
High‐tech corporate branding: lessons for market research in the next decade J Schoenfelder, P Harris Qualitative Market Research: An International Journal 7 (2), 91-99, 2004	58	2004
Political marketing and lobbying: A neglected perspective and research agenda P Harris, C McGrath Journal of Political Marketing 11 (1-2), 75-94, 2012	56	2012

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