| Maximizing business returns to corporate social responsibility (CSR): The role of CSR communication S Du, CB Bhattacharya, S Sen International journal of management reviews 12 (1), 8-19, 2010 | 3866 | 2010 |
| Reaping relational rewards from corporate social responsibility: The role of competitive positioning S Du, CB Bhattacharya, S Sen International journal of research in marketing 24 (3), 224-241, 2007 | 2059 | 2007 |
| Striving for legitimacy through corporate social responsibility: Insights from oil companies S Du, ET Vieira Journal of business ethics 110, 413-427, 2012 | 796 | 2012 |
| Corporate social responsibility and competitive advantage: Overcoming the trust barrier S Du, CB Bhattacharya, S Sen Management Science 57 (9), 1528-1545, 2011 | 702 | 2011 |
| The roles of leadership styles in corporate social responsibility S Du, V Swaen, A Lindgreen, S Sen Journal of business ethics 114, 155-169, 2013 | 522 | 2013 |
| Exploring the relationship between corporate social responsibility and firm innovation X Luo, S Du Marketing Letters 26, 703-714, 2015 | 325 | 2015 |
| Corporate social responsibility, multi-faceted job-products, and employee outcomes S Du, CB Bhattacharya, S Sen Journal of Business Ethics 131, 319-335, 2015 | 279 | 2015 |
| Paradoxes of artificial intelligence in consumer markets: Ethical challenges and opportunities S Du, C Xie Journal of Business Research 129, 961-974, 2021 | 262 | 2021 |
| Corporate social responsibility: A consumer psychology perspective S Sen, S Du, CB Bhattacharya Current Opinion in Psychology 10, 70-75, 2016 | 255 | 2016 |
| Consumer reactions to corporate social responsibility: The role of CSR domains S Baskentli, S Sen, S Du, CB Bhattacharya Journal of Business Research 95, 502-513, 2019 | 241 | 2019 |
| How virtual corporate social responsibility dialogs generate value: A framework and propositions D Korschun, S Du Journal of Business Research 66 (9), 1494-1504, 2013 | 220 | 2013 |
| Sustainability, social media driven open innovation, and new product development performance S Du, G Yalcinkaya, L Bstieler Journal of product innovation management 33, 55-71, 2016 | 212 | 2016 |
| Do corporate social responsibility reports convey value relevant information? Evidence from report readability and tone S Du, K Yu Journal of business ethics 172, 253-274, 2021 | 183 | 2021 |
| The business case for sustainability reporting: Evidence from stock market reactions S Du, K Yu, CB Bhattacharya, S Sen Journal of Public Policy & Marketing 36 (2), 313-330, 2017 | 117 | 2017 |
| Building brand relationships through corporate social responsibility S Sen, S Du, CB Bhattacharya Handbook of brand relationships, 217-233, 2014 | 106 | 2014 |
| Organic consumption behavior: A social identification perspective S Du, J Bartels, M Reinders, S Sen Food Quality and Preference 62, 190-198, 2017 | 88 | 2017 |
| Exploring the social and business returns of a corporate oral health initiative aimed at disadvantaged Hispanic families S Du, S Sen, CB Bhattacharya Journal of Consumer Research 35 (3), 483-494, 2008 | 84 | 2008 |
| Convergence of interests-cultivating consumer trust through corporate social initiatives S Du, CB Bhattacharya, S Sen Advances in Consumer Research 34, 687, 2007 | 73 | 2007 |
| Emerging research themes in innovation and new product development: insights from the 2017 PDMA‐UNH doctoral consortium L Bstieler, T Gruen, B Akdeniz, D Brick, S Du, L Guo, M Khanlari, ... Journal of Product Innovation Management 35 (3), 300-307, 2018 | 61 | 2018 |
| Sustainability-focused innovation in the business-to-business context: Antecedents and managerial implications S Du, L Bstieler, G Yalcinkaya Journal of Business Research 138, 117-129, 2022 | 60 | 2022 |
Sankar SenBaruch College/CUNYVerified email at baruch.cuny.edu
