| Mediators of the relationship between service quality and customer loyalty: Evidence from the banking sector in Zimbabwe C Makanyeza, L Chikazhe International Journal of Bank Marketing 35 (3), 540-556, 2017 | 281 | 2017 |
| Determinants of consumers’ intention to adopt mobile banking services in Zimbabwe C Makanyeza International Journal of Bank Marketing 35 (6), 997-1017, 2017 | 251 | 2017 |
| Strategies to improve service delivery in local authorities C Makanyeza, HP Kwandayi, BN Ikobe | 104 | 2013 |
| The influence of innovation on the performance of small and medium enterprises in Zimbabwe C Makanyeza, G Dzvuke Journal of African Business 16 (1-2), 198-214, 2015 | 89 | 2015 |
| Consumers’ acceptance and use of plastic money in Harare, Zimbabwe: application of the unified theory of acceptance and use of technology 2 C Makanyeza, S Mutambayashata International Journal of Bank Marketing 36 (2), 379-392, 2018 | 78 | 2018 |
| Consumer awareness, ethnocentrism and loyalty: An integrative model C Makanyeza Journal of International Consumer Marketing 27 (2), 167-183, 2015 | 73 | 2015 |
| Dimensions of innovation and their effects on the performance of small and medium enterprises: The moderating role of firm’s age and size BK Mabenge, GPK Ngorora-Madzimure, C Makanyeza Journal of Small Business & Entrepreneurship 34 (6), 684-708, 2022 | 67 | 2022 |
| The effect of customer experience, customer satisfaction and word of mouth intention on customer loyalty: The moderating role of consumer demographics W Manyanga, C Makanyeza, Z Muranda Cogent Business & Management 9 (1), 2082015, 2022 | 65 | 2022 |
| Measuring consumer attitude towards imported poultry meat products in a developing market: An assessment of reliability, validity and dimensionality of the tri-component … C Makanyeza MCSER Publishing, 2014 | 52 | 2014 |
| Consumer ethnocentrism in developing countries: Application of a model in Zimbabwe C Makanyeza, F Du Toit Acta Commercii 17 (1), 1-9, 2017 | 46 | 2017 |
| The effect of perceived service quality, satisfaction and loyalty on perceived job performance: perceptions of university graduates L Chikazhe, C Makanyeza, NZ Kakava Journal of Marketing for Higher Education 32 (1), 1-18, 2022 | 44 | 2022 |
| Perceived product necessity, perceived value, customer satisfaction and affective attitude: an integrative model C Makanyeza, R Macheyo, F du Toit Journal of African Business 17 (1), 69-86, 2016 | 37 | 2016 |
| Understanding mediators and moderators of the effect of customer satisfaction on loyalty L Chikazhe, C Makanyeza, B Chigunhah Cogent Business & Management 8 (1), 1922127, 2021 | 36 | 2021 |
| The effect of consumer rights awareness on attitude and purchase intention in the hotel industry: Moderating role of demographic characteristics C Makanyeza, TD Svotwa, O Jaiyeoba Cogent Business & Management 8 (1), 1898301, 2021 | 34 | 2021 |
| Are all customers really the same? Comparing service quality and satisfaction between residential and business telecommunications customers C Makanyeza, D Mumiriki Acta Commercii 16 (1), 1-10, 2016 | 34 | 2016 |
| Measuring consumer ethnocentrism: An assessment of reliability, validity and dimensionality of the CETSCALE in a developing market C Makanyeza, F Du Toit Journal of African Business 17 (2), 188-208, 2016 | 31 | 2016 |
| Perceived access to finance, entrepreneurial self-efficacy, attitude toward entrepreneurship, entrepreneurial ability, and entrepreneurial intentions: A Botswana youth perspective TD Svotwa, O Jaiyeoba, M Roberts-Lombard, C Makanyeza Sage Open 12 (2), 21582440221096437, 2022 | 28 | 2022 |
| Does Corporate Social Responsibility Influence Firm Performance? Empirical Evidence from Harare, Zimbabwe C Makanyeza, TL Chitambara, NZ Kakava Journal of African Business 19 (2), 155-173, 2018 | 27 | 2018 |
| Factors influencing small and medium enterprises’ innovativeness: Evidence from manufacturing companies in Harare, Zimbabwe C Makanyeza, BK Mabenge, GPK Ngorora‐Madzimure Global Business and Organizational Excellence 42 (3), 10-23, 2023 | 23 | 2023 |
| ICT usage and its effect on export performance: Empirical evidence from small and medium enterprises in the manufacturing sector in Zimbabwe C Makanyeza, A Ndlovu Botswana Journal of Business 9 (1), 21-36, 2016 | 13 | 2016 |
