| The animosity model of foreign product purchase: An empirical test in the People's Republic of China JG Klein, R Ettenson, MD Morris Journal of marketing 62 (1), 89-100, 1998 | 2495 | 1998 |
| Consumer animosity and consumer ethnocentrism: An analysis of unique antecedents JG Klein, R Ettensoe Journal of International Consumer Marketing 11 (4), 5-24, 1999 | 594 | 1999 |
| The fallout from French nuclear testing in the South Pacific: A longitudinal study of consumer boycotts R Ettenson, J Gabrielle Klein International marketing review 22 (2), 199-224, 2005 | 516 | 2005 |
| Evaluating the effect of country of origin and The'Made in R Ettenson, J Wagner, G Gaeth Journal of retailing 64 (1), 85, 1988 | 421 | 1988 |
| Extending the construct of consumer ethnocentrism: when foreign products are preferred J Gabrielle Klein, R Ettenson, BC Krishnan International Marketing Review 23 (3), 304-321, 2006 | 368 | 2006 |
| Brand name and country of origin effects in the emergingmarket economies of Russia, Poland and Hungary R Ettenson International Marketing Review 10 (5), 1993 | 320 | 1993 |
| New venture strategy and profitability: A venture capitalist's assessment DA Shepherd, R Ettenson, A Crouch journal of Business Venturing 15 (5-6), 449-467, 2000 | 306 | 2000 |
| Growing green G Unruh, R Ettenson Harvard Business Review 88 (6), 2010 | 191 | 2010 |
| Dont confuse reputation with brand R Ettenson, J Knowles MIT Sloan Management Review 49 (2), 19, 2008 | 185 | 2008 |
| Context and Experience in Auditors' Materiality Judgments. JL Krogstad, RT Ettenson, J Shanteau Auditing: A Journal of Practice & Theory 4 (1), 1984 | 179 | 1984 |
| Growth opportunities for brands during the COVID-19 crisis J Knowles, R Ettenson, P Lynch, J Dollens MIT Sloan Management Review 61 (4), 2-6, 2020 | 156 | 2020 |
| Vendor Selection Among Retail Buyers: An Analysis By Mercha J Wagner, R Ettenson, J Parrish Journal of Retailing 65 (1), 58, 1989 | 156 | 1989 |
| Consumer perceptions of hybrid (bi‐national products) R Ettenson, G Gaeth Journal of Consumer Marketing 8 (4), 13-18, 1991 | 143 | 1991 |
| Expert judgment: Is more information better? R Ettenson, J Shanteau, J Krogstad Psychological reports 60 (1), 227-238, 1987 | 129 | 1987 |
| Rethinking the 4 P's R Ettenson, E Conrado, J Knowles Harvard business review 91 (1), 26-27, 2013 | 120 | 2013 |
| Merging the brands and branding the merger JKR Ettenson MIT Sloan management review 47 (4), 39, 2006 | 120 | 2006 |
| How consumers choose health insurance G Chakraborty, R Ettenson, G Gaeth Marketing Health Services 14 (1), 21, 1994 | 100 | 1994 |
| Selecting a child care center: What really matters to parents? LA Leslie, R Ettenson, P Cumsille Child and Youth Care Forum 29, 299-322, 2000 | 86 | 2000 |
| Achieving the ideal brand portfolio S Hill, R Ettenson, D Tyson MIT Sloan Management Review, 2005 | 84 | 2005 |
| Retail buyers' saleability judgments: A comparison of information use across three levels of experience. R Ettenson, J Wagner Journal of Retailing, 1986 | 84 | 1986 |
