| Relationships and the internationalisation of Finnish small and medium-sized companies M Holmlund, S Kock International small business journal 16 (4), 46-63, 1998 | 455 | 1998 |
| What are relationships in business networks? M Holmlund, JÅ Törnroos Management decision, 1997 | 332 | 1997 |
| Relationship marketing: the importance of customer-perceived service quality in retail banking M Holmlund, SÖR Kock Service Industries Journal 16 (3), 287-304, 1996 | 259 | 1996 |
| Analyzing business relationships and distinguishing different interaction levels M Holmlund Industrial Marketing Management 33 (4), 279-287, 2004 | 240 | 2004 |
| Perceived quality in business relationships. M Holmlund | 227 | 2000 |
| Initiation of business relationships in service-dominant settings B Edvardsson, M Holmlund, T Strandvik Industrial Marketing Management 37 (3), 339-350, 2008 | 193 | 2008 |
| Stress in business relationships M Holmlund‐Rytkönen, T Strandvik Journal of Business & Industrial Marketing, 2005 | 185 | 2005 |
| Buyer dominated relationships in a supply chain-a case study of four small-sized suppliers M Holmlund, S Kock International Small Business Journal 15 (1), 26-40, 1996 | 147 | 1996 |
| Customer needing: a challenge for the seller offering T Strandvik, M Holmlund, B Edvardsson Journal of Business & Industrial Marketing, 2012 | 143 | 2012 |
| Small and medium-sized enterprises' internationalization and the influence of importing on exporting M Holmlund, S Kock, V Vanyushyn International Small Business Journal 25 (5), 459-477, 2007 | 141 | 2007 |
| Buyer perceived service quality in industrial networks M Holmlund, S Kock Industrial Marketing Management 24 (2), 109-121, 1995 | 132 | 1995 |
| Financial well-being: A conceptualization and research agenda M Brüggen, Elisabeth C., Hogreve, Jens, Holmlund, Maria, Kabadayi, Sertan ... Journal of Business Research 79 (October), 228-237, 2017 | 131 | 2017 |
| 55+ people as internet users S Vuori, M Holmlund‐Rytkönen Marketing Intelligence & Planning, 2005 | 131 | 2005 |
| The D&D model-dimensions and domains of relationship quality perceptions M Holmlund Service Industries Journal 21 (3), 13-36, 2001 | 121 | 2001 |
| A definition, model, and empirical analysis of business‐to‐business relationship quality M Holmlund International journal of service industry management, 2008 | 110 | 2008 |
| An exploration of how mature women buy clothing: empirical insights and a model M Holmlund, A Hagman, P Polsa Journal of Fashion Marketing and Management: An International Journal, 2011 | 71 | 2011 |
| A theoretical framework of perceived quality in business relationships M Holmlund Swedish School of Economics and Business Administration, 1996 | 70 | 1996 |
| Store brands vs. manufacturer brands: consumer perceptions and buying of chocolate bars in Finland A Lybeck, M Holmlund-Rytkönen, M Sääksjärvi Int. Rev. of Retail, Distribution and Consumer Research 16 (4), 471-492, 2006 | 69 | 2006 |
| Perception configurations in business relationships M Holmlund, T Strandvik Management Decision, 1999 | 63 | 1999 |
| The mental footprint of marketing in the boardroom T Strandvik, M Holmlund, C Grönroos Journal of Service Management 25 (2), 241-252, 2014 | 55 | 2014 |
