| The 3 C's of anthropomorphism: Connection, comprehension, and competition LW Yang, P Aggarwal, AL McGill Consumer Psychology Review 3 (1), 3-19, 2020 | 80 | 2020 |
| No Small Matter: How Company Size Affects Consumer Expectations and Evaluations LW Yang, P Aggarwal Journal of Consumer Research 45 (6), 1369-1384, 2019 | 73 | 2019 |
| Beauty, Effort, and Misrepresentation: How Beauty Work Affects Judgments of Moral Character and Consumer Preferences A Samper, LW Yang, ME Daniels Journal of Consumer Research 45 (1), 126-147, 2018 | 68 | 2018 |
| Distinctively different: Exposure to multiple brands in low-elaboration settings LW Yang, KM Cutright, TL Chartrand, GJ Fitzsimons Journal of Consumer Research 40 (5), 973-992, 2014 | 35 | 2014 |
| The effect of traditionally marginalized groups in advertising on consumer response EN Ruggs, JA Stuart, LW Yang Marketing Letters 29 (3), 319-335, 2018 | 20 | 2018 |
| The influence of gender and self-monitoring on the products consumers choose for joint consumption LW Yang, TL Chartrand, GJ Fitzsimons International Journal of Research in Marketing 32 (4), 398-407, 2015 | 17 | 2015 |
| Stereotyping, affiliation, and self-stereotyping of underrepresented groups in the sales force LW Yang, JM Hansen, TL Chartrand, GJ Fitzsimons Journal of Personal Selling & Sales Management 33 (1), 105-116, 2013 | 12 | 2013 |
Pankaj AggarwalUniversity of TorontoVerified email at rotman.utoronto.ca
