Seuraa
F. Javier Sese
F. Javier Sese
Professor of Marketing, Universidad de Zaragoza
Vahvistettu sähköpostiosoite verkkotunnuksessa unizar.es - Kotisivu
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Viittaukset
Vuosi
Using clickers in class. The role of interactivity, active collaborative learning and engagement in learning performance
L Blasco-Arcas, I Buil, B Hernández-Ortega, FJ Sese
Computers & Education 62, 102-110, 2013
7782013
Recasting the customer experience in today’s omni-channel environment
I Melero, FJ Sese, PC Verhoef
Universia Business Review, 18-37, 2016
3222016
The role of social motivations in e-learning: How do they affect usage and success of ICT interactive tools?
B Hernandez, T Montaner, FJ Sese, P Urquizu
Computers in human behavior 27 (6), 2224-2232, 2011
2082011
Management for sustainable development and its impact on firm value in the SME context: Does size matter?
ME López‐Pérez, I Melero, F Javier Sese
Business Strategy and the Environment 26 (7), 985-999, 2017
1432017
The impact of customer relationship characteristics on customer switching behavior: Differences between switchers and stayers
JPM Lopez, YP Redondo, F Olivan, J Sese
Managing Service Quality 16 (6), 556-574, 2006
1392006
Managing complaints to improve customer profitability
J Cambra-Fierro, I Melero, FJ Sese
Journal of Retailing 91 (1), 109-124, 2015
1352015
Reducing the level of switching costs in mobile communications: The case of mobile number portability
JP Maicas, Y Polo, FJ Sese
Telecommunications Policy 33 (9), 544-554, 2009
1032009
Customer value co-creation over the relationship life cycle
J Cambra-Fierro, I Melero-Polo, FJ Sese
Journal of Service Theory and Practice 28 (3), 336-355, 2018
1022018
Can complaint-handling efforts promote customer engagement?
J Cambra-Fierro, I Melero-Polo, F Javier Sese
Service Business 10, 847-866, 2016
1012016
How to make switching costly: The role of marketing and relationship characteristics
Y Polo, FJ Sesé
Journal of Service Research 12 (2), 119-137, 2009
952009
The role of (personal) network effects and switching costs in determining mobile users’ choice
JP Maicas, Y Polo, FJ Sese
Journal of Information Technology 24 (2), 160-171, 2009
852009
Los foros de discusión y sus beneficios en la docencia virtual: recomendaciones para un uso eficiente
I Buil, B Hernández, FJ Sesé, P Urquizu
Innovar 22 (43), 131-144, 2012
832012
Los foros de discusión y sus beneficios en la docencia virtual: recomendaciones para un uso eficiente
I Buil, B Hernández, FJ Sesé, P Urquizu
Innovar 22 (43), 131-144, 2012
832012
Multichannel integration along the customer journey: a systematic review and research agenda
L Gao, I Melero, FJ Sese
The Service Industries Journal 40 (15-16), 1087-1118, 2020
812020
Customer equity drivers, customer experience quality, and customer profitability in banking services: The moderating role of social influence
L Gao, I Melero-Polo, FJ Sese
Journal of Service Research 23 (2), 174-193, 2020
792020
Unlocking the power of marketing: understanding the links between customer mindset metrics, behavior, and profitability
JA Petersen, V Kumar, Y Polo, FJ Sese
Journal of the Academy of Marketing Science 46, 813-836, 2018
662018
The effect of pricing and advertising on customer retention in a liberalizing market
Y Polo, FJ Sese, PC Verhoef
Journal of Interactive Marketing 25 (4), 201-214, 2011
652011
Does the nature of the interaction matter? Understanding customer channel choice for purchases and communications
Y Polo, FJ Sese
Journal of Service Research 19 (3), 276-290, 2016
612016
Does specific CSR training for managers impact shareholder value? Implications for education in sustainable development
ME López‐Pérez, I Melero, F Javier Sesé
Corporate Social Responsibility and Environmental Management 24 (5), 435-448, 2017
532017
Aproximación al concepto de engagement: Un estudio exploratorio en el sector de la telefonía móvil
J Cambra, I Melero, FJ Sese
UCJC Business and Society Review (formerly Known As Universia Business Review), 2012
532012
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Artikkelit 1–20