Rebecca J. Slotegraaf
Rebecca J. Slotegraaf
Neal Gilliatt Chair in Marketing, Indiana University
Verified email at
Cited by
Cited by
The PDMA handbook of new product development
KB Kahn
John Wiley & Sons, 2012
Cross-functional “coopetition”: The simultaneous role of cooperation and competition within firms
X Luo, RJ Slotegraaf, X Pan
Journal of Marketing 70 (2), 67-80, 2006
The contingency value of complementary capabilities in product development
C Moorman, RJ Slotegraaf
Journal of Marketing Research 36 (2), 239-257, 1999
Linking marketing capabilities with profit growth
NA Morgan, RJ Slotegraaf, DW Vorhies
International Journal of Research in Marketing 26 (4), 284-293, 2009
Performance implications of firm resource interactions in the acquisition of R&D-intensive firms
DR King, RJ Slotegraaf, I Kesner
Organization science 19 (2), 327-340, 2008
Green claims and message frames: how green new products change brand attitude
MC Olsen, RJ Slotegraaf, SR Chandukala
Journal of Marketing 78 (5), 119-137, 2014
The paradox of a marketing planning capability
RJ Slotegraaf, PR Dickson
Journal of the Academy of Marketing Science 32 (4), 371-385, 2004
The role of firm resources in returns to market deployment
RJ Slotegraaf, C Moorman, JJ Inman
Journal of Marketing Research 40 (3), 295-309, 2003
The impact of brand equity and innovation on the long-term effectiveness of promotions
RJ Slotegraaf, K Pauwels
Journal of Marketing Research 45 (3), 293-306, 2008
Embeddedness of organizational capabilities
R Grewal, RJ Slotegraaf
Decision Sciences 38 (3), 451-488, 2007
Product development team stability and new product advantage: The role of decision-making processes
RJ Slotegraaf, K Atuahene-Gima
Journal of Marketing 75 (1), 96-108, 2011
Longitudinal shifts in the drivers of satisfaction with product quality: The role of attribute resolvability
RJ Slotegraaf, JJ Inman
Journal of Marketing Research 41 (3), 269-280, 2004
Gerald Zaltman, and Rohit Deshpandé (1992),“Relationships Between Providers and Users of Market Research: The Dynamics of Trust Within and Between Organizations,”
C Moorman, S Anne, RT Rust
Journal of marketing research 29 (3), 314-328, 0
Marketing capabilities for b2b firms
NA Morgan, RJ Slotegraaf
Handbook of Business-to-Business Marketing, 2012
Keep the door open: Innovating toward a more sustainable future
RJ Slotegraaf
Journal of Product Innovation Management 29 (3), 349-351, 2012
Sleeping with competitors: the impact of NPD phases on stock market reactions to horizontal collaboration
Q Wu, X Luo, RJ Slotegraaf, J Aspara
Journal of the Academy of Marketing Science 43 (4), 490-511, 2015
Branded apps and their impact on firm value: A design perspective
DE Boyd, PK Kannan, RJ Slotegraaf
Journal of Marketing Research 56 (1), 76-88, 2019
Enhancing crowdsourcing success: the role of creative and deliberate problem-solving styles
D Mahr, A Rindfleisch, RJ Slotegraaf
Customer Needs and Solutions 2 (3), 209-221, 2015
Mergers and acquisitions: A research overview
DR King, F Bauer, S Schriber
Routledge, 2018
Brand-embedded interaction: a dynamic and personalized interaction for co-creation
Y Kim, RJ Slotegraaf
Marketing Letters 27 (1), 183-193, 2016
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