| Market innovation processes: Balancing stability and change H Kjellberg, F Azimont, E Reid Industrial marketing management 44, 4-12, 2015 | 221 | 2015 |
| A netnographic sensibility: Developing the netnographic/social listening boundaries E Reid, K Duffy Journal of Marketing Management 34 (3-4), 263-286, 2018 | 110 | 2018 |
| The performativity of sustainability: making a conduit a marketing device J Finch, C Horan, E Reid Marketing Performativity, 167-192, 2018 | 35 | 2018 |
| Captured by technology? How material agency sustains interaction between regulators and industry actors J Finch, S Geiger, E Reid Research Policy 46 (1), 160-170, 2017 | 29 | 2017 |
| Sold out? Reconfiguring consumer demand through the secondary digital ticket market K Duffy, E Reid, J Finch Digitalized Markets, 78-98, 2021 | 19 | 2021 |
| Urban connective action: The case of events hosted in public space D McGillivray, S Guillard, E Reid Urban Planning 5 (4), 252-266, 2020 | 13 | 2020 |
| The Performativity of Objects: The Sociomaterial role of'imaginal others' C Horan, J Finch, E Reid Technological University Dublin, 2014 | 4 | 2014 |
| Reflecting on the launch of a digital transformation project in a construction company: challenges around the adoption of digital tools and technologies D Hunter, E Reid, T Tzanidis, H Tarbert, M Frew 36th Annual IMP Conference and Doctoral Colloquium, 2020 | 1 | 2020 |
| Courting the queer consumer: authenticity and accountability in purpose driven marketing D McAra-Hunter, E Reid Gender, Markets, and Consumers Conference 2024: Queer (y) ing consumption …, 2024 | | 2024 |
| Digital marketing for charities: Reflections from a collaborative project E Reid Charity Marketing, 143-158, 2021 | | 2021 |
| UWS Academic Portal D Hunter, E Reid, T Tzanidis, H Tarbert, M Frew | | 2021 |
| Household electricity efficiency: a conceptual study of energy use and savings in Algeria AR Beloucif, E Reid Centre for African Research on Enterprise and Economic Development 4th …, 2019 | | 2019 |
| The performativity of sustainability: making a conduit a marketing device C Horan, E Reid Marketing Performativity: Theories, practices and devices, 167, 2018 | | 2018 |
| What Paisley means to me: an exploration of the meaning of place S Edenborough, J Greener, E Reid 33rd Annual Q Conference for the Scientific Study of Subjectivity, 2017 | | 2017 |
| Technologically captured? How material agency sustains interaction between regulators and industrial actors J Finch, S Geiger, E Reid Open Access publications, 2016 | | 2016 |
| Investigation into the dynamics of the B2B service of Audience Development agencies EA Reid | | 2016 |
| Market innovation processes: Balancing stability and change E Reid, H Kjellberg, F Azimont Elsevier Inc, 2015 | | 2015 |
| Understanding Interaction Through the Lens of Materiality and the Processual Nature of Artifacts C Horan, J Finch, E Reid Technological University Dublin, 2012 | | 2012 |
