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Kevin E. Voss
Kevin E. Voss
Professor of Marketing, Spears School of Business, Oklahoma State University
Verified email at okstate.edu - Homepage
Title
Cited by
Cited by
Year
Measuring the hedonic and utilitarian dimensions of consumer attitude
KE Voss, ER Spangenberg, B Grohmann
Journal of marketing research 40 (3), 310-320, 2003
30242003
Measuring the hedonic and utilitarian dimensions of attitude: A generally applicable scale.
ER Spangenberg, KE Voss, AE Crowley
Advances in consumer research 24 (1), 1997
4411997
Consumer evaluation of brand alliance signals
BS Gammoh, KE Voss, G Chakraborty
Psychology & Marketing 23 (6), 465-486, 2006
2192006
Building brands through brand alliances: does a second ally help?
KE Voss, BS Gammoh
Marketing Letters 15, 147-159, 2004
1962004
Role stressors and retail performance: The role of perceived competitive climate
T Arnold, KE Flaherty, KE Voss, JC Mowen
Journal of Retailing 85 (2), 194-205, 2009
1812009
Determinants of mail‐survey response: Survey design factors and respondent factors
JG Helgeson, KE Voss, WD Terpening
Psychology & Marketing 19 (3), 303-328, 2002
1662002
A comment on the relationship between coefficient alpha and scale characteristics
KE Voss, DE Stem, S Fotopoulos
Marketing Letters 11, 177-191, 2000
1652000
A model of consumer's retail atmosphere perceptions
SW Rayburn, KE Voss
Journal of Retailing and Consumer Services 20 (4), 400-407, 2013
1582013
A consumer perspective on foreign market entry: building brands through brand alliances
KE Voss, P Tansuhaj
Journal of International Consumer Marketing 11 (2), 39-58, 1999
1521999
Relational exchange in US‐Japanese marketing strategic alliances
KE Voss, JL Johnson, JB Cullen, T Sakano, H Takenouchi
International Marketing Review 23 (6), 610-635, 2006
1182006
On building better construct measures: Implications of a general hierarchical model
JC Mowen, KE Voss
Psychology & Marketing 25 (6), 485-505, 2008
1172008
A proposed procedure for construct definition in marketing
DA Gilliam, K Voss
European Journal of Marketing 47 (1/2), 5-26, 2013
1052013
Consumer preference for national vs. private brands: The influence of brand engagement and self-concept threat
RL Liu, DE Sprott, ER Spangenberg, S Czellar, KE Voss
Journal of Retailing and Consumer Services 41, 90-100, 2018
932018
An alternative approach to the measurement of emotional attachment
FR Jiménez, KE Voss
Psychology & Marketing 31 (5), 360-370, 2014
802014
Corporate brand effects in brand alliances
KE Voss, M Mohan
Journal of business research 69 (10), 4177-4184, 2016
592016
Integrating reciprocity into a social exchange model of inter-firm B2B relationships
KE Voss, EC Tanner, M Mohan, YK Lee, HK Kim
Journal of Business & Industrial Marketing 34 (8), 1668-1680, 2019
532019
Alliance competence: The moderating role of valence of alliance experience
BS Gammoh, KE Voss
European Journal of Marketing 47 (5/6), 964-986, 2013
512013
Brand alliance research: In search of a new perspective and directions for future research
BS Gammoh, KE Voss
Journal of Marketing Development and Competitiveness 5 (3), 81-93, 2011
452011
Multiple brand alliances: A portfolio diversification perspective
BS Gammoh, KE Voss, X Fang
Journal of Product & Brand Management 19 (1), 27-33, 2010
442010
Managerial disposition and front-end innovation success
M Mohan, KE Voss, FR Jiménez
Journal of Business Research 70, 193-201, 2017
432017
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