| An investigation of consumers' self-control mechanisms when confronted with repeated purchase temptations: Evidence from online private sales N Ayadi, M Giraud, C Gonzalez Journal of Retailing and Consumer Services 20 (3), 272-281, 2013 | 63 | 2013 |
| Consumer purchase intentions for green products: Mediating role of WTP and moderating effects of framing N Ayadi, A Lapeyre Journal of Marketing Communications 22 (4), 367-384, 2016 | 56 | 2016 |
| Increasing consumer well-being: Risk as potential driver of happiness N Ayadi, C Paraschiv, E Vernette Applied Economics 49 (43), 4321-4335, 2017 | 31 | 2017 |
| Vers un référentiel théorique interdisciplinaire du bien-être individuel N Ayadi, C Paraschiv, É Vernette Revue française de gestion, 43-56, 2019 | 28 | 2019 |
| Political communication management: The strategy of the two main candidates during the 2007 French presidential elections C Gurău, N Ayadi Journal of Communication Management 15 (1), 5-22, 2011 | 27 | 2011 |
| Online dynamic pricing and consumer-perceived ethicality: Synthesis and future research N Ayadi, C Paraschiv, X Rousset Recherche et Applications en Marketing (English Edition) 32 (3), 49-70, 2017 | 21 | 2017 |
| L'expérience de prise de risque par les consommateurs: rôle des émotions anticipées positives N Ayadi Recherche et Applications en Marketing (French Edition) 25 (2), 31-49, 2010 | 13 | 2010 |
| Tarification dynamique en ligne et éthicalité perçue par le consommateur: synthèse et voies de recherche N Ayadi, C Paraschiv, X Rousset Recherche et Applications en Marketing (French Edition) 32 (3), 53-75, 2017 | 8 | 2017 |
| Comment le confinement bouleverse-t-il notre rapport au temps? S Djelassi, N Ayadi The conversation 10, 2020 | 6 | 2020 |
| Celebrity endorsement on social networks sites: Impact of his/her credibility and congruence with the endorsed product, on the consumer’s information adoption and dissemination NB Halima, H Skandrani, N Ayadi Digital Economy. Emerging Technologies and Business Innovation: Second …, 2017 | 6 | 2017 |
| Tentations, impulsions et contrôle des consommateurs sur les sites de ventes privées 3 N Ayadi 4, M Giraud 5, C Gonzalez 6 Revue management et avenir, 34-52, 2012 | 4 | 2012 |
| Designing Algorithmic Dynamic Pricing from an Ethical Perspective X Rousset, C Paraschiv, N Ayadi | 3 | 2018 |
| Les déterminants et les chemins de la décision du consommateur en situation risquée N Ayadi Toulouse 1, 2007 | 2 | 2007 |
| Consumer vulnerability to dynamic pricing in online environments C Paraschiv, N Ayadi, X Rousset, M Turinici Applied Economics, 1-16, 2023 | 1 | 2023 |
| Toward an interdisciplinary theoretical framework of individual well-being N Ayadi, C Paraschiv, É Vernette Revue francaise de gestion 281 (4), 43-56, 2019 | 1 | 2019 |
| Le choix des méthodes de protection de l’innovation: inertie et états de dépendance dans les entreprises françaises M Fréchet, N Ayadi, A Ducroquet XXIIe Conférence de l’association internationale de management stratégique, 2013 | 1 | 2013 |
| The strategy of the two main candidates during the 2007 French presidential elections C Gurau, N Ayadi HAL Post-Print, 2011 | 1 | 2011 |
| «SOS temps!» Les paradoxes de l’expérience digitale du temps chez les adultes émergents N Ayadi, S Djelassi Recherche et Applications en Marketing (French Edition) 38 (2), 84-108, 2023 | | 2023 |
| “SOS time!” Paradoxes of digital time experience among emerging adults N Ayadi, S Djelassi Recherche et Applications en Marketing (English Edition), 20515707231155785, 2023 | | 2023 |
| Persistence of innovation protection methods: evidence from French context M Frechet, N Ayadi, A Martin Academy of Management Proceedings 2014 (1), 15578, 2014 | | 2014 |
