John Hadjimarcou

Cited by

	All	Since 2018
Citations	2496	1069
h-index	17	13
i10-index	20	15

240

120

180

2001200220032004200520062007200820092010201120122013201420152016201720182019202020212022202310 8 15 30 19 28 43 54 69 87 96 121 143 147 169 170 166 185 213 200 209 224 36

Co-authors

Leonidas C. LeonidouProfessor of Marketing, University of CyprusVerified email at ucy.ac.cy
lance brouthersProfessor of Management, Kennesaw StateVerified email at kennesaw.edu
Alexander E. EllingerProfessor Emeritus, Culverhouse College of Business, University of AlabamaVerified email at cba.ua.edu
George NakosClayton State UniversityVerified email at clayton.edu
Keith D BrouthersKing's College LondonVerified email at kcl.ac.uk
Giacomo Laffranchini, Ph.D.Associate Professor, University of La VerneVerified email at laverne.edu
Si Hyun Kim, Ph.D.Associate Professor of Management, University of La VerneVerified email at laverne.edu
Edward O'DonnellVerified email at columbusstate.edu
Constantine S. KatsikeasArnold Ziff Research Chair in Marketing & International ManagementVerified email at lubs.leeds.ac.uk
Constantinos N LeonidouProfessor of Marketing and Business Administration, Open University of CyprusVerified email at ouc.ac.cy
Fernando R. JiménezAssociate Professor of Marketing, The University of Texas at El PasoVerified email at utep.edu
Anna KalekaCardiff Business School, Cardiff UniversityVerified email at cardiff.ac.uk
Bilge AykolDokuz Eylül UniversityVerified email at deu.edu.tr
Dayananda PalihawadanaProfessor Marketing, University of LeedsVerified email at lubs.leeds.ac.uk
Darryl W. MillerUniversity of Wisconsin River FallsVerified email at uwrf.edu

John Hadjimarcou

The University of Texas at El Paso

Verified email at utep.edu - Homepage

International Marketing Strategy Sustainability


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Consumer concern, knowledge, belief, and attitude toward renewable energy: An application of the reasoned action theory HK Bang, AE Ellinger, J Hadjimarcou, PA Traichal Psychology & Marketing 17 (6), 449-468, 2000	969	2000
Key factors for successful export performance for small firms LE Brouthers, G Nakos, J Hadjimarcou, KD Brouthers Journal of International Marketing 17 (3), 21-38, 2009	369	2009
Generic product strategies for emerging market exports into triad nation markets: A mimetic isomorphism approach LE Brouthers, E O'Donnell, J Hadjimarcou Journal of Management Studies 42 (1), 225-245, 2005	225	2005
Executive insights: Building successful export business relationships: A behavioral perspective LC Leonidou, CS Katsikeas, J Hadjimarcou Journal of International Marketing 10 (3), 96-115, 2002	214	2002
Bulgarian consumers’ perceptions of products made in Asia Pacific LC Leonidou, J Hadjimarcou, A Kaleka, GT Stamenova International Marketing Review, 1999	116	1999
A scale for measuring advertisement-evoked mental imagery DW Miller, J Hadjimarcou, A Miciak Journal of Marketing Communications 6 (1), 1-20, 2000	107	2000
Assessing the greenness of environmental advertising claims made by multinational industrial firms LC Leonidou, CN Leonidou, JS Hadjimarcou, I Lytovchenko Industrial Marketing Management 43 (4), 671-684, 2014	65	2014
Global product stereotypes and heuristic processing: The impact of ambient task complexity J Hadjimarcou, MY Hu Psychology & Marketing 16 (7), 583-612, 1999	51	1999
Maquiladoras in the 21st century: Six strategies for success J Hadjimarcou, LE Brouthers, JP McNicol, DE Michie Business Horizons 56 (2), 207-217, 2013	42	2013
The impact of socioemotional wealth on decline-stemming strategies of family firms G Laffranchini, JS Hadjimarcou, SH Kim Entrepreneurship Theory and Practice 44 (2), 185-210, 2020	34	2020
Case study: strategic alliances in international franchising‐the entry of Silver Streak Restaurant Corporation into Mexico J Hadjimarcou, JW Barnes Journal of Consumer Marketing 15 (6), 598-607, 1998	32	1998
Betrayal in buyer–seller relationships: Exploring its causes, symptoms, forms, effects, and therapies LC Leonidou, B Aykol, J Hadjimarcou, D Palihawadana Psychology & Marketing 35 (5), 341-356, 2018	24	2018
MNE home country cultural norms and conflict strategy fit in transnational business contract disputes GO White III, J Hadjimarcou, S Fainshmidt, RA Posthuma International Business Review 22 (3), 554-567, 2013	23	2013
An analysis of US small and medium‐sized manufacturers' international business relationships LC Leonidou, JS Kaminarides, J Hadjimarcou Thunderbird International Business Review 46 (5), 545-573, 2004	23	2004
An examination of categorisation and stereotyping heuristics in global product evaluations J Hadjimarcou, MY Hu Journal of Marketing Management 15 (5), 405-433, 1999	23	1999
A cross‐national and cross‐generational study of consumer acculturation to advertising appeals FR Jimenez, J Hadjimarcou, ME Barua, DA Michie International Marketing Review, 2013	22	2013
Retailing to foreign national consumers in the border zone: The impact of currency devaluation and cross-border competition J Hadjimarcou, JW Barnes Journal of Global Marketing 11 (3), 85-106, 1997	18	1997
An investigation of informational versus emotional advertising appeals during life transitions J Hadjimarcou International Journal of Management and Marketing Research 5 (1), 55-65, 2012	15	2012
An Examination of the Effects of Context Induced Mood States on the Evaluation of a" Feel Good" Product: The Moderating Role of Product Type and the Consistency Effects Model. J Hadjimarcou, LJ Marks Advances in Consumer Research 21 (1), 1994	15	1994
User-generated content as word-of-mouth E Ramirez, R Gau, J Hadjimarcou, Z Xu Journal of Marketing Theory and Practice 26 (1-2), 90-98, 2018	13	2018

The system can't perform the operation now. Try again later.

Articles 1–20

Citations per year

Duplicate citations

Merged citations

Add co-authorsCo-authors

Follow

Cited by

Co-authors