Elina Närvänen
Elina Närvänen
Associate professor,Tampere University, Faculty of Management and Business
Verified email at tuni.fi
Cited by
Cited by
Reinventing marketing strategy by recasting supplier/customer roles
B Edvardsson, P Klaus, E Gummesson, H Kuusela, E Närvänen
Journal of Service Management, 2014
Interpretive Marketing Research: Using Ethnography in Strategic Market Development
J Moisander, E Närvänen, A Valtonen
Marketing Management: A Cultural Perspective., 237-253, 2020
Online lifestyle consumption community dynamics: A practice‐based analysis
E Närvänen, E Kartastenpää, H Kuusela
Journal of Consumer Behaviour 12 (5), 358-369, 2013
Sociocultural brand revitalization: The role of consumer collectives in bringing brands back to life
E Närvänen, C Goulding
European Journal of Marketing, 2016
Understanding consumers' online conversation practices in the context of convenience food
E Närvänen, H Saarijärvi, O Simanainen
International Journal of Consumer Studies 37 (5), 569-576, 2013
The collective consumption network
E Närvänen, E Gummesson, H Kuusela
Managing Service Quality, 2014
Extending the collective consumption of brands
E Närvänen
Tampere University Press, 2013
Creativity, aesthetics and ethics of food waste in social media campaigns
E Närvänen, N Mesiranta, UM Sutinen, M Mattila
Journal of cleaner production 195, 102-110, 2018
Disentangling customer orientation–executive perspective
H Saarijärvi, H Kuusela, K Neilimo, E Närvänen
Business Process Management Journal, 2014
Gendered reading of the body in the bed
A Valtonen, E Närvänen
Journal of Marketing Management 31 (15-16), 1583-1601, 2015
Dances with potential food waste: Organising temporality in food waste reduction practices
M Mattila, N Mesiranta, E Närvänen, O Koskinen, UM Sutinen
Time & society 28 (4), 1619-1644, 2019
The everyday intimacy of sleeping: an embodied analysis of intimate practices
A Valtonen, E Närvänen
Consumption Markets & Culture 19 (4), 370-386, 2016
Challenges for B2B research relevance: a top executive perspective
H Kuusela, E Närvänen, H Saarijärvi, M Yrjölä
Journal of Business & Industrial Marketing, 2014
Towards a circular economy in food consumption: Food waste reduction practices as ethical work
T Lehtokunnas, M Mattila, E Närvänen, N Mesiranta
Journal of Consumer Culture, 1469540520926252, 2020
Food waste management
E Närvänen, N Mesiranta, M Mattila, A Heikkinen
Springer, 2020
15 The quest for an empty fridge
E Närvänen, N Mesiranta, A Hukkanen
The practice of the meal: Food, families and the market place, 208, 2016
How do consumers consume fashion online? A practice-theoretical inquiry
S Salonen, E Närvänen, H Saarijärvi
Parasocial relationships of Generation Z consumers with social media influencers. Ch. 7 in Influencer Marketing: Building Brand Communities and Engagement. Ed. Yesiloglu, S …
E Närvänen, T Kirvesmies, E Kahri
London: Routledge, 2020
Introduction: a framework for managing food waste
E Närvänen, N Mesiranta, M Mattila, A Heikkinen
Food Waste Management, 1-24, 2020
Managing consumption communities
E Närvänen, P Koivisto, H Kuusela
Journal of Strategic Marketing 27 (5), 388-404, 2019
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