| Interpretive Marketing Research: Using Ethnography in Strategic Market Development J Moisander, E Närvänen, A Valtonen Marketing Management: A Cultural Perspective., 237-253, 2020 | 79 | 2020 |
| Reinventing marketing strategy by recasting supplier/customer roles E Gummesson, H Kuusela, E Närvänen Journal of Service Management, 2014 | 77 | 2014 |
| Online lifestyle consumption community dynamics: A practice‐based analysis E Närvänen, E Kartastenpää, H Kuusela Journal of Consumer Behaviour 12 (5), 358-369, 2013 | 69 | 2013 |
| Creativity, aesthetics and ethics of food waste in social media campaigns E Närvänen, N Mesiranta, UM Sutinen, M Mattila Journal of cleaner production 195, 102-110, 2018 | 40 | 2018 |
| Sociocultural brand revitalization: The role of consumer collectives in bringing brands back to life E Närvänen, C Goulding European Journal of Marketing, 2016 | 37 | 2016 |
| Dances with potential food waste: Organising temporality in food waste reduction practices M Mattila, N Mesiranta, E Närvänen, O Koskinen, UM Sutinen Time & society 28 (4), 1619-1644, 2019 | 32 | 2019 |
| Understanding consumers' online conversation practices in the context of convenience food E Närvänen, H Saarijärvi, O Simanainen International Journal of Consumer Studies 37 (5), 569-576, 2013 | 31 | 2013 |
| Towards a circular economy in food consumption: Food waste reduction practices as ethical work T Lehtokunnas, M Mattila, E Närvänen, N Mesiranta Journal of Consumer Culture 22 (1), 227-245, 2022 | 30 | 2022 |
| Gendered reading of the body in the bed A Valtonen, E Närvänen Journal of Marketing Management 31 (15-16), 1583-1601, 2015 | 30 | 2015 |
| The collective consumption network E Närvänen, E Gummesson, H Kuusela Managing Service Quality, 2014 | 29 | 2014 |
| Disentangling customer orientation–executive perspective H Saarijärvi, H Kuusela, K Neilimo, E Närvänen Business Process Management Journal, 2014 | 28 | 2014 |
| Food waste management E Närvänen, N Mesiranta, M Mattila, A Heikkinen Springer, 2020 | 24 | 2020 |
| Extending the collective consumption of brands E Närvänen Tampere University Press, 2013 | 24 | 2013 |
| Institutional work in food waste reduction: Start-ups' role in moving towards a circular economy E Närvänen, M Mattila, N Mesiranta Industrial Marketing Management 93, 605-616, 2021 | 23 | 2021 |
| The everyday intimacy of sleeping: an embodied analysis of intimate practices A Valtonen, E Närvänen Consumption Markets & Culture 19 (4), 370-386, 2016 | 17 | 2016 |
| Mottainai!—A practice theoretical analysis of Japanese consumers’ food waste reduction N Sirola, UM Sutinen, E Närvänen, N Mesiranta, M Mattila Sustainability 11 (23), 6645, 2019 | 16 | 2019 |
| Elements of rituality in consumer tribes: The case of crossfit A Pekkanen, E Närvänen, P Tuominen Journal of Customer Behaviour 16 (4), 353-370, 2017 | 16 | 2017 |
| A meaning-based framework for customer loyalty E Närvänen, H Kuusela, H Paavola, N Sirola International Journal of Retail & Distribution Management, 2020 | 15 | 2020 |
| Introduction: A framework for managing food waste E Närvänen, N Mesiranta, M Mattila, A Heikkinen Food Waste Management, 1-24, 2020 | 14 | 2020 |
| Managing consumption communities E Närvänen, P Koivisto, H Kuusela Journal of Strategic Marketing 27 (5), 388-404, 2019 | 14 | 2019 |
Nina MesirantaSenior Research Fellow, Tampere UniversityVahvistettu sähköpostiosoite verkkotunnuksessa tuni.fi
