| Planning a goal-oriented B2B content marketing strategy S Yaghtin, H Safarzadeh, M Karimi Zand Marketing Intelligence & Planning 38 (7), 1007-1020, 2020 | 74 | 2020 |
| B2B digital content marketing in uncertain situations: A systematic review S Yaghtin, H Safarzadeh, MK Zand Journal of Business & Industrial Marketing, 2021 | 22 | 2021 |
| Sustainable B2B marketing during a pandemic crisis: An overview of sustainable solutions and marketing practices S Yaghtin EXPLORING SUSTAINABLE PATHS, 49, 2021 | 4 | 2021 |
| Augmenting machine learning with human insights: the model development for B2B personalization S Yaghtin, J Mero Journal of Business & Industrial Marketing, 2024 | 2 | 2024 |
| Creating Content to enhance business customers’ Engagement: A motivational model S YAGHTIN www.doi.org/10.33422/10th.omeaconf.2023.06.100, 2023 | | 2023 |
| Presenting the model of B2B content marketing in line with the firm's competitiveness objectives S Yaghtin, H Safarzadeh, M Karimi Zand Journal of Business Management 14 (53), 2022 | | 2022 |
| How to integrate human insight with machine learning capabilities S Yaghtin, J Mero CBIM 2021 International Conference Center for Business & Industrial …, 2021 | | 2021 |
| Building sustainable resilience through disseminating valuable information: Review of literature focusing on pandemic crises S YAGHTIN | | |
| How nudge theory can motivate people to embrace sustainable consumption? S YAGHTIN | | |
