| Shopper Marketing: A Literature Review PD Silveira, C Marreiros International Review of Management and Marketing 4 (1), 90-97, 2014 | 37 | 2014 |
| Marketing and communications channels for diffusion of electricity smart meters in Portugal Y Chawla, A Kowalska-Pyzalska, PD Silveira Telematics and Informatics 50, 101385, 2020 | 23 | 2020 |
| Predictors and outcomes of individual knowledge on early-stage pandemic: Social media, information credibility, public opinion, and behaviour in a large-scale global study Y Chawla, A Radziwon, L Scaringella, EL Carlson, M Greco, PD Silveira, ... Information Processing & Management 58 (6), 102720, 2021 | 12 | 2021 |
| Exploring Shopper Marketing Approach Implications On Brand Communication At The Point-Of-Purchase: An Expert’s Opinion Qualitative Study PD Silveira, CG Marreiros Journal of Applied Business Research (JABR) 30 (5), 1329-1338, 2014 | 9 | 2014 |
| The Influence of Customer Retention Time on Slogan Recall and Recognition: An Empirical Study P Silveira, S Galvão, P Bogas International Journal of Economics and Business Administration, 3-13, 2018 | 7 | 2018 |
| “Yes They Can?”: an empirical study on the effect of slogans in brand awareness P Silveira, S Galvão, G Penteado 8th LUMEN International Scientific Conference, 2017 | 7 | 2017 |
| Do Brands "JUST DO IT"? Studying the Effectiveness of B2C Slogans PD Silveira, S Galvão European Proceedings of Social & Behavioural Sciences 17, 313-326, 2016 | 5 | 2016 |
| A ideologia do “verde” e o marketing PD Silveira Revista Jurídica 22, 517-542, 1998 | 5 | 1998 |
| Marketing and communications channels for diffusion of smart meters in Portugal Y Chawla, A Kowalska-Pyzalska, PD Silveira HSC Research Reports, 2019 | 4 | 2019 |
| The Influence of Brand Effect on Slogan's Memorability PD Silveira, P Bogas European Research Studies 22 (4), 88-100, 2019 | 3 | 2019 |
| Shopper Centric Category Management in Convenience Stores: a Qualitative Study PD Silveira, CG Marreiros European Proceedings of Social & Behavioural Sciences 17, 327-338, 2016 | 3 | 2016 |
| Consumer, Retailer, and Producer Green Orientation as a Marketing Driver: An Empirical Study in an Urban Food Market D Xara-Brasil, JP Cordeiro, LC Carvalho, P Pardal, PD Silveira Sustainability 15 (4), 3439, 2023 | 2 | 2023 |
| An Empirical Study on the Impact of Brand Loyalty in Remembering Slogans PD Silveira, SCB Galvão International Journal of Economics and Business Administration, 2020 | 2 | 2020 |
| An empirical study on the recall of slogans A Vieira, P Silveira, M Cravidão, S Galvão, G Penteado XXIV Jornadas Luso-Espanholas de Gestão Científica, 2014 | 2 | 2014 |
| The Impact of YouTube and TikTok Influencers in the Customer Journey: An Empirical Comparative Study Among Generation Z Users PD Silveira, F Sandes, D Xara-Brasil Marketing and Smart Technologies: Proceedings of ICMarkTech 2022, Volume 2 …, 2023 | 1 | 2023 |
| Comparing the in-store use of smartphones between shoppers of generations XYZ PD Silveira, SCB Galvão, MA Marques The European Proceedings of Social & Behavioural Sciences, 2019 | 1 | 2019 |
| The Relevance of Shopper Marketing Touchpoints: An Empirical Study on Wine Choice in Restaurants PD Silveira International Journal of Economics & Business Administration (IJEBA) 7 (1 …, 2019 | 1 | 2019 |
| Papel da comunicação visual de marcas no ponto-de-venda no contexto do marketing do comprador: um estudo empírico em lojas de conveniência PDVA Silveira Universidade de Évora, 2015 | 1 | 2015 |
| Bases de dados relacionais nas actividades de marketing de pequenas empresas enquanto instrumento de fidelização de clientes: seu potencial e princípios orientadores PD Silveira Revista Portuguesa de Marketing 10, 71 - 78, 2001 | 1 | 2001 |
| The influence of advertising at the point-of-purchase on shoppers and brands: an empirical study in convenience stores P Silveira, C Marreiros | | 2023 |
cristina galamba marreirosCEFAGE; Management Department - Évora UniversityVerified email at uevora.pt
