| The impact of corporate social responsibility (CSR) performance and perceived brand quality on customer-based brand preference M Tingchi Liu, I Anthony Wong, G Shi, R Chu, J L. Brock Journal of services marketing 28 (3), 181-194, 2014 | 423 | 2014 |
| Perceived benefits, perceived risk, and trust: Influences on consumers' group buying behaviour M Tingchi Liu, JL Brock, G Cheng Shi, R Chu, TH Tseng Asia Pacific Journal of Marketing and Logistics 25 (2), 225-248, 2013 | 309 | 2013 |
| Do perceived CSR initiatives enhance customer preference and loyalty in casinos? M Tingchi Liu, I Anthony Wong, C Rongwei, TH Tseng International Journal of Contemporary Hospitality Management 26 (7), 1024-1045, 2014 | 159 | 2014 |
| Exploring the relationship among affective loyalty, perceived benefits, attitude, and intention to use co‐branded products M Tingchi Liu, R Chu, IKA Wong, M Angel Zúñiga, Y Meng, C Pang Asia Pacific Journal of Marketing and Logistics 24 (4), 561-582, 2012 | 108 | 2012 |
| Anticipated duration of international joint ventures: A transaction cost perspective MS Jiang, R Chu, Y Pan Journal of International Management 17 (2), 175-183, 2011 | 38 | 2011 |
| How rural-urban identification influences consumption patterns? Evidence from Chinese migrant workers R Chu, M Liu, GJ Shi Asia Pacific Journal of Marketing and Logistics 27 (1), 40-60, 2015 | 37 | 2015 |
| Winding road toward the Chinese dream: The U-shaped relationship between income and life satisfaction among Chinese migrant workers R Chu, HC Hail Social indicators research 118, 235-246, 2014 | 30 | 2014 |
| Chinese migrant workers’ adoption of urban consumer habits R Chu, JM Leonhardt, MT Liu Marketing Letters 26, 57-66, 2015 | 26 | 2015 |
| Exploring life satisfaction among subsistence migrant consumers: A case in China Y Huang, R Chu, J Cheng Journal of Public Policy & Marketing 38 (1), 96-109, 2019 | 22 | 2019 |
| Can a socially responsible casino better retain its management staff? From an internal customer perspective M Liu, IK Anthony Wong, R Chu, G James Shi, J L. Brock, TH Tseng Asia Pacific Journal of Marketing and Logistics 26 (4), 520-539, 2014 | 22 | 2014 |
| 农民工社会认同的决定因素研究: 基于上海的实证分析 褚荣伟， 熊易寒， 邹怡 社会杂志 34 (4), 25-48, 2014 | 20 | 2014 |
| What drives Indian consumer credit card loyalty? The perspective of involvement in reward programmes MT Liu, JL Brock, R Singh, R Chu, J Sy-Changco The International Review of Retail, Distribution and Consumer Research 22 (4 …, 2012 | 18 | 2012 |
| Online banking adoption at the bottom of the pyramid: a survey of Chinese migrant workers JM Leonhardt, R Chu International Journal of Emerging Markets 12 (4), 742-752, 2017 | 17 | 2017 |
| Marketization R Chaudhuri, RW Belk Springer, 2020 | 15 | 2020 |
| Resilience and well‐being production among vulnerable consumers facing systematic constraints Y Huang, J Cheng, R Chu Journal of Consumer Affairs 54 (4), 1328-1354, 2020 | 12 | 2020 |
| Marketing to liminal consumers: migrant workers as an emerging segment in transitional economies R Chu, JG Fowler, JW Gentry, X Zhao Journal of Macromarketing 38 (4), 441-458, 2018 | 10 | 2018 |
| The Determinant Factors of Migrant Workers' Social Identity: An Empirical Study in Shanghai. C Rongwei, X Yihan, Z Yi Society: Chinese Journal of Sociology/Shehui 34 (4), 2014 | 9 | 2014 |
| Wealth distribution with state-dependent risk aversion RW Chu, J Nie, B Zhang Federal Research Bank of Kansas City, Research Division, 2014 | 8 | 2014 |
| Breadwinning: Migrant Workers’ Family Motivation in Facing Life-Threatening Events and Its Performance Implications F Yang, R Chu, Y Cai, Z Chen Journal of Business Research, 2022 | 7 | 2022 |
| INTERPRETATION OF THE CONSUMPTION MARKET OF CHINESE MIGRANT WORKERS: THE WEALTH AT THE BOTTOM OF THE PYRAMID CHU Rong-wei, Z Xiao-dong Economic Theory and Business Management, 34, 2011 | 5 | 2011 |
