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Dr. MR Anusree
Dr. MR Anusree
Assistant Professor, Department of Statistics, St. Thomas College, Thrissur
Verified email at stthomas.ac.in
Title
Cited by
Cited by
Year
Business research methods: An applied orientation
S Sreejesh, S Mohapatra, MR Anusree
Springer, 2014
6102014
Effect of information content and form on customers’ attitude and transaction intention in mobile banking: moderating role of perceived privacy concern
MRAM Sreejesh, S., Anusree
International Journal of Bank Marketing 34 (7), 1092-1113, 2016
862016
The differential association of workplace conflicts on employee well-being: The moderating role of perceived social support at work
V Kuriakose, S S, PR Wilson, A MR
International Journal of Conflict Management 30 (5), 680-705, 2019
76*2019
The impact of other customer perception on consumer-brand relationships
AEAMR Sreejesh S , Juhi Gahlot Sarkar, Abhigyan Sarkar
Journal of Service Theory and Practice, 2017
662017
Business research design: Exploratory, descriptive and causal designs
S Sreejesh, S Mohapatra, MR Anusree, S Sreejesh, S Mohapatra, ...
Business research methods: An applied orientation, 25-103, 2014
582014
Effect of information quality of employment website on attitude toward the website: A moderated mediation study
C Priyadarshini, S Sreejesh, MR Anusree
International Journal of Manpower 38 (5), 729-745, 2017
532017
You are so embarrassing, still, I hate you less! Investigating consumers’ brand embarrassment and brand hate
A Sarkar, JG Sarkar, S Sreejesh, MR Anusree, B Rishi
Journal of Brand Management, 1-15, 2020
432020
Questionnaire design
S Sreejesh, S Mohapatra, MR Anusree, S Sreejesh, S Mohapatra, ...
Business Research Methods: An Applied Orientation, 143-159, 2014
412014
Effects of cognition demand, mode of interactivity and brand anthropomorphism on gamers’ brand attention and memory in advergames
S Sreejesh, MR Anusree
Computers in Human Behavior 70, 575-588, 2017
372017
The impacts of customers’ observed severity and agreement on hotel booking intentions: moderating role of webcare and mediating role of trust in negative online reviews
AMR Sreejesh S.
Tourism Review 71 (2), 77-89, 2016
322016
Does game rules work as a game changer? Analyzing the effect of rule orientation on brand attention and memory in advergames
S Sreejesh, MR Anusree, A Ponnam
Computers in Human Behavior 81, 325-339, 2018
272018
Binary logistic regression
S Sreejesh, S Mohapatra, MR Anusree, S Sreejesh, S Mohapatra, ...
Business Research Methods: An Applied Orientation, 245-258, 2014
232014
Can online service recovery interventions benignly alter customers' negative review evaluations? Evidence from the hotel industry.
S Sreejesh, MR Anusree, AP Abhilash Ponnam
222019
A qualitative investigation of e-tail brand affect
A Sarkar, JG Sarkar, S S, A MR
Marketing Intelligence & Planning 36 (3), 365-380, 2018
222018
On a generalized mixture of standard normal and skew normal distributions
CS Kumar, MR Anusree
Statistics & Probability Letters(SCOPUS/ABDC-B) 81 (12), 1813-1821, 2011
212011
On an extended version of skew generalized normal distribution and some of its properties
CS Kumar, MR Anusree
Communications in Statistics-Theory and Methods(SCOPUS/ABDC-B) 44 (3), 573-586, 2015
202015
A generalized two-piece skew normal distribution and some of its properties
CS Kumar, MR Anusree
Statistics(SCOPUS/ABDC-B) 47 (6), 1370-1380, 2013
142013
Business Research Methods: An Applied Orientation
Sreejesh. S., MR Anusree, S Mohapatra
Springer, 2014
9*2014
Investigating the roles of hotel brand relationship norms in generating relationship satisfaction and commitment
S Sreejesh, JG Sarkar, A Sarkar, MR Anusree
International Journal of Contemporary Hospitality Management 31 (1), 309-329, 2018
82018
Introduction to business research
S Sreejesh, S Mohapatra, MR Anusree, S Sreejesh, S Mohapatra, ...
Business research methods: An applied orientation, 3-12, 2014
82014
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