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Jeff Peterson
Jeff Peterson
Assistant Professor of Business Management, Utah Valley University
Verified email at uvu.edu
Title
Cited by
Cited by
Year
Theory pruning: Strategies to reduce our dense theoretical landscape
K Leavitt, TR Mitchell, J Peterson
Organizational Research Methods 13 (4), 644-667, 2010
2072010
Perceived needs and emotional responses to brands: A dual-process view
HA Taute, J Peterson, JJ Sierra
Journal of Brand Management 21 (1), 23-42, 2014
252014
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Articles 1–2